Assistant Brand Manager

3 weeks ago

Toronto, Canada Irving Consumer Products Full time

**Assistant Brand Manager**

At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products - including national brands and private label. We pride ourselves in our commitment to providing the best quality products and exceptional service to our consumers and customers. We are also part of a larger organization that acts responsibly when it comes to sustainable practices that begins with a history rooted since 1957. We have planted 1.1 billion trees since then, and have been recognized as a Carbon Neutral Forest Supply Chain. We also manufacture private label diapers and training pants for North American retailers.

Are you an energetic individual with a Can-Do Attitude who is passionate about achieving results and driving improvement? At Irving Consumer Products, our culture inspires creativity, nurtures talent, and creates an inclusive workplace. Our employees can thrive and grow their careers across our diverse operating divisions.

**Job Requirements**:

- University degree
- Minimum 2-3 years of marketing experience, ideally in CPG with experience in brand and marketing strategy and execution
- Strong communication skills
- Action oriented and takes initiative, results driven.
- Proven success as project manager and able to manage multiple priorities in a fast-paced environment.
- Comfortable leading and collaborating as part of cross-functional project teams.
- Ability to navigate new and ambiguous situations with solution mind-set.
- Solid understanding of the Canadian retailers landscape. Experience with retailer media ( (i.e. LCL media, Walmart connect) is an asset.
- Experience working with agencies is an asset.
- Previous experience with Nielsen data analysis is an asset.

**The main duties/responsibilities of this role will include**:
**Brand Building and Marketing**:

- Support Sr Brand Manager in development of Brand Plan and annual Marketing Plan
- Develop and execute 360 plans including go to market strategies, advertising and media plans. Own tactical executions with agency partners.
- Lead planning, execution and measurement of account specific Shopper Marketing programs aimed at growing categories as well as our Royale brand.
- Work closely with Sales, Category and Shopper Development to drive growth with retailers.
- Manage budgets effectively ensuring programs are delivering to objectives.
- Execute packaging development and product launch plans including, item/go-pif set ups, artwork tracking, GS1 set up
- Project manager for new products including launches and transitions.

**Agency and cross functional leadership collaboration**:

- Collaborate with external agency partners to drive brand strategy and associated tactics, including writing & presenting briefs, and associated ROI trackers for consumer, shopper programs and executions.
- Support sales team with brand news and strategies to for key account plans.
- Integration with shopper marketing programs and ecommerce / online executions.
- Project manager for new products including launches and transitions. Includes working with Supply Chain, Sales and Product Development to execute plans on time and in budget.

**Analytics and insights**:

- Use Nielsen & POS to assist in understanding trends along with deep dives for opportunities and insights and report writing
- Leverage research insights to inform business issues/ opportunities.
- Understand retail, and competitive environment to support analytics and strategic business decisions and inform business issues/opportunities.
- Improve effectiveness by doing campaign post-mortems and ROI analyses.

**What we offer**:
Irving Consumer Products is proud to offer a competitive salary and benefits package, including but not limited to:

- A flexible medical, dental, and vision plan
- Employee & family assistance programs
- RRSP matching program
- Health & wellness reimbursements
- Product purchase program
- Opportunities to take part in job related training and development
- Growth and progression opportunities within Irving Consumer Products and the larger network of the J.D. Irving group of companies
- Relocation costs (if applicable)
- Hybrid flexible work options (if applicable)

Irving Consumer Products is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.

Additional Information
- Posting Date: Mar 13, 2024

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