Ricki's Community Engagement Specialist

3 weeks ago

Winnipeg, Canada Ricki’s Full time

Can you create a video transition to rival the best of them? Do you roll your eyes at every new change Instagram makes, but test it out an hour after it launches? Do you search Pinterest for outfit inspiration, and have a collection of fashion and on-line Community influencers that you follow? This isn’t a Buzzfeed quiz - but we would like to suggest that if you answered yes to any or all of the above, we’d like to let you know that
**Ricki’s** is hunting for a rock star
**The Community Engagement Specialist will be responsible for the following**:

- Drive and lead Social and Community relations strategy in collaboration with Digital, Brand Marketing and Customer Service leaders.
- Be the liaison between the Ricki’s Community and our Brand and be the voice of our Community engagement.
- Build affinity and growth of the Ricki’s Community through well-defined Customer programs, communication plans, experiences, and tactics.
- Have a clear understanding of and experience delivering on the key metrics that drive powerful Social engagement, Community conversations, website traffic and Social commerce opportunities.

**Social Media Strategy**
- Execute Social Media plans for Ricki's that are aligned with Brand and business objectives and deliver increased user engagement and Customer acquisition.
- Drive Social Media reach and engagement in current and new channels including Facebook, Pinterest, Instagram, and TikTok. Staying current and up-to-date on ever-changing platform capabilities and growth opportunities.
- Develop and execute affiliate Marketing programs that are relevant to the Brand.
- Monitor industry trends and competitive activities in Social Media and inform management of competitive landscape, opportunities, and threats.

**Community Content Development and Strategic delivery**
- Ability to communicate product value through written and edited stories/messages.
- Social-savvy and awareness of trends
- Create and edit engaging and current on-Brand video content.
- Develop and promote content for all Social Media platforms, mapping out the content strategy and timeline, and ensuring consistency in voice across all platforms.
- Act as the eyes and ears of each company’s Brand in the rapidly evolving Social Media environment and identify key market opportunities.

**Cross-Functional Team Collaboration**
- Collaborate with Ricki's Marketing, Buying, Ecommerce, and Customer Service departments on Social Media messaging, programs and implementation.
- Collaborate with the team on building the content strategy, identifying timely themes and developing engaging content that highlights key Brand initiatives.
- Support overall Brand initiatives with a strong Social component that resonates with our target audience and grows our engagement with them.
- Work with external vendors, influencers, and agencies to ensure projects are handled in a timely manner and completed to Brand standards, on time and on budget.

**Social Platform Management**
- Monitor, listen and respond to Customer inquiries through Social Media and Community touchpoints, ensuring excellent Customer service and consistent Brand experience; escalating when required.
- Communicate with followers and respond to comments in a timely manner.
- Coordinate/host blogger and Social Media events.

**Reporting and Insight Delivery**
- Manage and regularly report on Social Media and Community growth efforts and campaigns, including budget and performance metrics.
- Share best practices and promote learnings with cross-functional teams
- Other duties as required.

**WHO YOU ARE**
- 3+ years of demonstrated, hands-on experience in Social Media and/or online Marketing, or related experience.
- Degree or diploma in Marketing, communications, or related field.
- Proven ability to manage presence on Social networking sites including Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn, etc.
- Excellent copywriting skills; strong written and verbal communication. A natural storyteller, able to mix words and images to make compelling content.
- Passion for Social Media, including knowledge of Social Media analytics tools, Google Analytics, and Excel / Google Spreadsheets.
- Strong visual sensibility. The ability to design/execute digital content (graphic design, photography, video) an asset.
- Must be a motivated self-starter with strong interpersonal skills.
- Strong organizational skills, attention to detail, and ability to multi-task and shift between projects on a time-sensitive basis.
- You are fully engaged in developing your Social Media career and stay up to date with best practices and what makes content successful in today’s Social Media world.
- Public relations and/or blogging experience an asset.
- Flex hours required.
- Occasional travel may be required.

**WE VALUE**
**Passion **- believes in our brands, loves fashion
**Drive Results**:

- deliver results through motivation, inspiration, and accountability
**Personal Leadership*

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