Conversion Rate Optimization Specialist
18 hours ago
**About us**:
Founded in 2014, Spring Financial has spent the last 10 years simplifying the lending process for millions of Canadians providing a wide range of solutions to effectively manage various financial circumstances. In the process, we’ve become the largest fintech loan originator in the country with over 80,000 monthly applicants. Today, Spring offers personal lending, credit building, mortgages & savings products, and a growing range of financial services. To learn more about us please visit our website here: springfinancial.ca
**Key Responsibilities**:
- Design, execute, and analyze A/B tests using tools like LaunchDarkly, VWO, Optimizely, or similar services. Focus on enhancing conversion rates and optimizing user experiences.
- Implement and manage feature flag testing and controlled rollouts. Ensure smooth feature releases within a continuous delivery and deployment framework.
- Work closely with design teams to improve user interactions and interface design, leveraging a strong understanding of UI/UX design principles and proficiency in Figma.
- Analyze test data, calculate winning probabilities, and interpret statistical significance to drive data-informed decisions.
- Present test findings, insights, and recommendations clearly and effectively to various stakeholders, aiding in strategic decision-making.
- Manage CRO strategies for websites with over 200,000 visitors per month, ensuring effective optimization in high-traffic environments.
**Qualifications**:
- Bachelor's degree in Data Science, Statistics, Marketing, or a related field.
- Minimum of 3-5 years of experience in A/B testing and feature flag management, preferably in the fintech industry.
- Proficiency in A/B testing tools such as LaunchDarkly, VWO, Optimizely, or similar platforms.
- Strong understanding of UI/UX design principles, with hands-on experience using Figma.
- Advanced analytical skills with a deep understanding of test analytics, statistical significance, and data interpretation.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.
- Proven track record of optimizing high-traffic sites, with experience managing websites that receive over 200,000 visitors per month.
- Experience in the fintech industry is highly desirable.
- Strong problem-solving skills, with the ability to work independently and as part of a team in a fast-paced environment.
This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together
**In addition to a competitive salary, we provide**:
- Comprehensive health, dental and vision coverage
- A great work environment in the heart of Downtown Vancouver
- GRSP matching program
- Transit-Friendly Employer (Transit allowance)
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