Associate PR Manager

4 weeks ago

London, Canada Digital Extremes Full time

ABOUT THIS POSITION

Digital Extremes is seeking an Associate Public Relations Manager (PR Manager) to join its marketing team to support the online sci-fi action game Warframe. The Associate PR Manager will also assist in developing and executing pre-launch and GTM public relations campaigns aligned to broader global marketing objectives and goals for its recently announced fantasy MMO Soulframe and a new externally developed game (Project Skylight) from the creative minds at Airship Syndicate. The Associate PR Manager at DE is a tenacious communications professional with a strong base knowledge of Warframe and Digital Extremes’ history in the gaming industry. In tandem with Product Marketing, Community, and Editorial, the Associate PR Manager will work alongside the Sr. PR Manager and key leads to develop meaningful product PR campaigns tied to tentpole updates/expansions, major company initiatives/happenings, relevant industry events and awards shows, major community activations, and other company-related initiatives and announcements.

The Associate PR Manager will be a supporting marketing role for Digital Extremes’ portfolio of games, including Warframe, Soulframe, and Project Skylight (in-development at Airship Syndicate) and will help lead the company’s PR activities for all products globally from long-lead plan development phases, to execution and post-mortem debriefing. The Associate PR Manager will work closely with multiple teams, including an external projects marketing team, contracted PR/marketing agencies, supervisors, and more to ensure PR campaigns are well aligned to company marketing and business objectives.

RESPONSIBILITIES
- Work with the Senior PR Manager and Product Marketing Teams to develop, manage, and execute public relations campaign strategies to support ongoing live-operations for Warframe, as well as supporting pre-launch, launch and live-game operations for the upcoming online game Project Skylight.
- Develop pre-launch, launch, and post-launch campaign plans and execute under alignment of broader marketing campaign related to key product updates, launches, company events/initiatives, in-game events, partner promotions, community activities and more
- Collaborate with internal and external departments to develop brand accurate messaging and creative PR campaign planning
- Develop written PR content, including press releases, media alerts, pitch drafts, blog posts, opinion pieces, interview Q&A’s and manage alignment of communications across integral departments, including social, editorial, community, and product development
- Assist in managing deliverables and deadlines for long lead and short lead press opportunities, including assets, interviews, gameplay needs, and more
- Identify and secure new press opportunities and coverage verticals for Digital Extremes’ products and grow DE’s exposure on press social channels, including Facebook, Twitter, and Instagram
- Track press feedback across marketing beats and manage coverage tracking for all titles with external PR agencies, analyze results and feedback
- Manage distribution of press materials and assets to journalists with external PR agencies during key campaign beats
- Report on meaningful metrics and data from PR campaigns to showcase themes including press sentiment, engagement, popular stories, and more
- Help organize and plan press events and activities at gaming and company events, including virtual press preview events, in-person press activations, industry events (TennoCon, PAX, E3, etc.)
- Analyze and stay updated/informed on competitive events, companies, news and programs and be dialed into industry news

**REQUIREMENTS**:

- Subject Matter Expert and Trend Spotter
- Creative and Collaborative Support for Senior PR Manager
- Passion for Warframe, Gamer Culture and Online Gaming
- Strong Industry Foundational Knowledge
- Ability to Work with Little Info - Resourceful
- Bachelor’s Degree in Communications, E-Media, Journalism, English, Marketing or Related Field
- 4-5 Years of Experience in Public Relations within the Gaming and Entertainment Industries
- In-House and Agency experience preferred
- Experience with live service and mobile games preferred
- Writing Samples - Press Release/Alert, Blog/News Post, etc.
- Detail-oriented, quality-focused and driven to consistently meet tight deadlines
- Ability to individually contribute and to embrace accountability and challenge in a dynamic, fast-paced environment
- Individual responsibility for championing outcomes for projects with shared ownership across groups
- Deep understanding of promotional and marketing communications strategies within the video games ecosphere
- Ability to leverage analytics, insights and reporting to make more informed decisions on PR campaign strategies
- Strong organizational and project management skills with great communication and collaboration
- Clever, creative personality with a passion for gamer culture
- Profic

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