Forest Product Manager

3 weeks ago


Surrey, Canada Finning Canada Full time

Company:
Finning Canada

Number of Openings:
1

Worker Type:
Permanent

Position Overview:
The Forest Product Manager is responsible for all aspects of the go-to-market strategy to grow revenues and market share. Part of the role is to develop competitive landscapes for our products, create product roadmaps and enhance product design; all as part of the end-to-end go-to-market (GTM) accountability. You will be a key player working with sales teams, sales leadership, supply chain, marketing, operations and Caterpillar. Each of these relationships will need to be managed and leveraged in order to effectively grow the product line.

**Job Description**:

- Develop, lead and oversee the GTM strategy and plan for assigned products and solutions.
- Support customer segmentation and target planning (accounts and revenue).
- Develop strategy and business planning for the product line to ensure there is a long-term roadmap for the product along with tactical plans that can be executed on to achieve business plans.
- Provide strategic leadership to peers to increase new equipment market share (PINS).
- Partner with Industry Managers to develop and support business plan objectives.
- Develop a sound knowledge of the industry, customer pain points, the competitive environment and trends.
- Partner with the sales support team to develop and deliver on product training as part of the GTM execution.
- Participate in industry association events and Caterpillar dealer advisory groups as applicable.
- Knowledge of Marketing including the ability to create and execute product marketing plans.
- This role is ultimately accountable for the overall strategy and execution of that strategy for assigned product lines.

Education & Experience:

- 5-10 years’ experience in launching and managing products and services ideally within a large organization.
- Degree in Commerce, Marketing and/or Business Administration.
- Sales experience is considered an asset.
- Demonstrated experience in marketing or sales operations, understanding deeply how to capture the attention of internal sales teams and external channel partners and customers.


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