Manager, North America Brand Marketing

3 weeks ago

Vancouver, Canada Lululemon Full time

Who We Are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

A Day In The Life

Reporting to the Senior Manager, North America Brand Marketing, this role will be a key contributor to driving growth for the North America business and building brand equity in our largest market. As an experienced marketer, this role provides leadership across all marketing channels and brand creative, bringing to life integrated and always on campaigns that deliver on business and brand objectives.

This Manager, Brand Marketing role will be focused on loyalty programs that connect and deepen our relationship with our guests. They will be responsible for developing meaningful omni channel and lifecycle campaigns to drive acquisition, engagement, and retention.

What You’ll Do
- Manage and coordinate the integrated, cross-functional go-to-market process for loyalty initiatives from strategic planning, to brief, to concept development, to execution
- Oversee the execution of all loyalty marketing plans by managing the project calendar and updating the overall direction across acquisition, engagement and retention
- Lead and develop a team of high performing Brand Marketing Managers responsible for driving member engagement.
- Work with key cross-functional partners to deliver best in class channel experiences.
- Support creative development (using internal and external teams) with strategic advice rooted in clear business needs
- Accountable to set and drive data driven KPI’s as well as measure, report and socialize results and learnings.
- Partner with marketing, operations, and strategy teams to bring member recognition efforts to life; ensuring marketing strategies support the attainment of business objectives and KPIs.
- Manage the established budget for loyalty initiatives and lead the financial planning and reporting for your division
- Manage stakeholders and keep leadership enrolled in marketing plans.
- Understand and evaluate market landscape, competitor activities and category opportunities.
- Lead marketing analysis and results sharing across the cross-functional teams and using results to inform and adjust strategy

What We’re Looking For
- 8-10 years’ experience in loyalty marketing for a high profile, globally branded organization
- Deep understanding of loyalty and brand marketing, driving omnichannel initiatives from inception to execution
- Expert level understanding of data and analytics and how to use these insights to drive marketing efforts and achieve program KPI’s.
- Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment
- Experience in road mapping digital products from a marketing and business lens an asset.
- A university degree in Business or Marketing is preferred
- Excellent written and verbal communication skills, comfortable presenting to large groups and executive teams.
- A creative, agile, forward-thinking individual who has their pulse on the future of loyalty marketing
- Adaptable, with ability to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs

Must Haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

LI-Hybrid
LI-AE1

  • Brand Ambassador

    4 weeks ago

    Vancouver, Canada Mosaic North America Full time

    : **Seeking Engaging and Personable Brand Ambassadors to Host a Launch Party!** **Who are we?** Mosaic is among the fastest growing sales and marketing agencies in North America. We are a destination to tell stories, create experiences and pave new paths to connect brands with consumers through experiential, retail and digital interactions. Our approach is...

  • North America Retail Brand Experience Manager

    4 weeks ago

    Vancouver, Canada Lululemon Full time

    who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis...

  • Brand Marketing Manager, North America

    1 month ago

    Vancouver, Canada Lululemon Full time

    who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis...

  • Brand Ambassador

    1 month ago

    Vancouver, Canada Mosaic North America Full time

    : **Brand Ambassador - Food Sampling** **Product Demonstrator** **Are you outgoing and enthusiastic about interacting with people?** If promoting the best brands to today’s shoppers sounds appealing, a position as a Brand Ambassador with us, is the place for you! We are looking for part time Product Demonstrators who will promote products, share samples...

  • Brand Ambassador

    1 month ago

    Vancouver, Canada Mosaic North America Full time

    : **Brand Ambassador - Alcohol Beverage Sampling Team** **Are you outgoing and enthusiastic about interacting with people?** If promoting the best brands to today’s shoppers sounds appealing, a position as a Brand Ambassador with us, is the place for you! We are looking for part time Product Demonstrators who will promote alcoholic beverages, share liquor...

  • Brand Ambassador

    1 month ago

    Vancouver, Canada Mosaic North America Full time

    : **Brand Ambassador - Beverage Sampling Team - Alcohol** **Mosaic Sales Solutions** **Canada** - Connecting and networking with people is your style! You instinctively have the ability to attract and engage an audience, right?_ - If so, Mosaic is offering opportunities for self-motivated, action-oriented team players with a passion for creating exciting...

  • Brand Marketing Manager, na

    1 month ago

    Vancouver, Canada Lululemon Full time

    who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis...

  • Marketing Specialist

    3 weeks ago

    Vancouver, Canada North America Vocational Education Group Full time

    Company Introduction:North America Vocational Education Group(NAVEG) is a professional training and education consultant group headquartered in Vancouver, BC, Canada. We are hiring an enthusiastic Marketing Specialist to join our team.Job Duties:-Conduct market research to identify trends, competitor activities, and customer preferences.-Develop and...

  • Marketing Specialist

    2 weeks ago

    Vancouver, British Columbia, Canada North America Vocational Education Group Full time

    Company Overview:North America Vocational Education Group(NAVEG) is a professional training and education consultancy based in Vancouver, BC, Canada. We're looking for a Marketing Specialist to join our dynamic team.Responsibilities:Conduct market research to spot trends, competitor activities, and customer preferences.Create and execute marketing plans and...

  • Senior Store Design Manager, North America

    7 days ago

    Vancouver, BC, Canada lululemon Full time

    lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores,...

  • Social Media Specialist, North America

    2 weeks ago

    Vancouver, British Columbia, Canada Rivalry Full time

    Reporting to: Global Head of Social & Content Working closely with: Marketing, Customer Support Regions: North America focused (Global perspective)TL/DR: Seeking a social media marketer to execute on strategies that will drive Rivalry's presence and overall consumer engagement on multiple platforms. You will be the brand steward of Rivalry's voice on social,...

  • Product Demonstrator

    1 month ago

    Vancouver, Canada Mosaic North America Full time

    : **Brand Ambassador - Labatt Alcohol Sampling** **Product Demonstrator** **Are you outgoing and enthusiastic about interacting with people?** If promoting the best brands to today’s shoppers sounds appealing, then being a **Product Demonstrator** on our team is the place for you! We are looking for part-time **Labatt** **Product Demonstrators** who...

  • Americas Marketing Coordinator

    4 days ago

    Vancouver, Canada Sophos Full time

    Role Summary Sophos is looking for a new team member to join our world-class Americas regional marketing team. Sophos has a strong culture, commitment to excellence, and promotes from within. Reporting to the Manager, Americas Regional Marketing, the AmericasMarketing Coordinator will be responsible for the coordination and implementation of various...

  • Manager, Americas Regional Marketing

    5 days ago

    Vancouver, Canada Sophos Full time

    Role Summary Sophos is looking for a new team member to join our world-class Americas regional marketing team. We are looking for an enthusiastic marketing professional to drive awareness, engagement, and opportunities for our highly effective award winning next-gen cybersecurity solutions. Reporting to the Director of Americas Regional Marketing, the ...

  • Communications Manager, North America

    1 month ago

    Vancouver, Canada WomenLift Health Full time

    **Position Title: Communications Manager, North America** **Location**:Canada preferred, major cities in the US will also be considered** **Reports to**: North America Director **Hours per week (average)**: 40 (full time) **Our Vision and Mission** - WomenLift Health is committed to expanding the power and influence of talented women in global health and...

  • District Manager

    2 days ago

    Vancouver, Canada Mosaic North America Full time

    : Acosta is the leading North American integrated marketing and sales agency, specializing sales, training and experiential solutions. At Acosta, we are never satisfied with the status quo and are in constant search for new ideas and new ways to help our clients build their brands amidst the evolving dynamic of empowered consumers, leveraging new...

  • Social Media Specialist, North America

    2 weeks ago

    Vancouver, Canada Rivalry Full time

    Description Reporting to: Global Head of Social & Content Working closely with: Marketing, Customer Support Regions: North America focused (Global perspective)TL/DR: Seeking a social media marketer to execute on strategies that will drive Rivalry's presence and overall consumer engagement on multiple platforms. You will be the brand steward of Rivalry's...

  • Marketing & Event Specialist

    2 days ago

    Vancouver, Canada VertiGIS North America Ltd. Full time

    The Position Reporting to the _Director of Marketing, North America,_ you will be joining a small but mighty marketing team that is driving lead and revenue generation in one segment of an international business. We will count on you to work closely with our Sales, Partner, Product Marketing, Digital Marketing, and Graphic Design teams to make things...

  • Head of Human Resources, for Cowi in North America

    4 weeks ago

    Vancouver, Canada COWI Full time

    Application deadline**:07 September 2023** - Canada - Location: North Vancouver, BC/New York, NY - People and Communication **Head of Human Resources, North America** North Vancouver or New York City Regular Hybrid - Do you want to lead a team of Human Resources professionals across the United States and Canada? Do you want to partner with the North America...

  • Brand Marketing Manager, na

    1 month ago

    Vancouver, Canada Lululemon Full time

    who we are lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis...