Content & Brand Communications Manager
4 days ago
**About Boast**
Boast specializes in helping organizations claim and access eligible R&D tax credits, minimizing audit risks and time-consuming processes in Canada and the United States. Boast combines in-house technical and R&D tax expertise with the latest AI technology to help companies effortlessly navigate the complexities of tax credits, enabling them to focus on what they do best: Innovate.
Since Boast’s founding in 2011, we’ve helped thousands of businesses across North America tap into more than $600 million in innovation capital to build stronger products, extend their runway and drive world-changing innovation.
**About the Role**
Boast.ai is seeking a dynamic and creative **Content & Brand Communications Manager** to lead our brand strategy, elevate marketing communications, and position Boast as a trusted leader in R&D tax credits in Canada and the United States. This role is a blend of content creation, public relations, and brand engagement, requiring a strong storyteller who can craft full-funnel content, develop impactful messaging, and act as the face of the brand through podcasts, webinars, live events, and media engagements.
You will play a pivotal role in strengthening Boast’s internal and external brand presence, driving employee and customer advocacy, and enhancing our reputation through owned and earned media. With your leadership, Boast will become a brand that employees, customers, and partners trust, love, and promote.
**Key responsibilities include**:
**Content Development & Marketing Communications**
- Develop and execute a comprehensive content strategy to drive awareness, engagement, and retention across customer segments.
- Create and manage full-funnel content, including blogs, newsletters, whitepapers, case studies, podcasts, social media posts, and video scripts.
- Write and distribute PR assets, including press releases, media kits, and thought leadership articles, to amplify Boast’s authority in R&D tax credits.
- Collaborate with Product and Technical Solution Managers to align messaging with Boast’s solutions for R&D Tax Credits programs.
- Support lead generation campaigns with engaging, audience-specific content.
**Brand Representation**
- Act as the face of the brand, hosting podcasts, webinars, and live interviews with customers, partners, and industry leaders.
- Represent Boast at industry events, conferences, and media opportunities, showcasing thought leadership and expertise.
- Conduct live event coverage, including social media takeovers, to engage audiences in real-time and strengthen brand visibility.
**Social Media & Organic Growth**
- Build and execute a robust social media strategy to grow Boast’s organic presence on LinkedIn, YouTube, Twitter, and emerging platforms like TikTok.
- Create engaging content for organic promotion, including videos, infographics, and interactive posts.
- Stay updated on social media trends and leverage insights to maximize visibility and engagement.
**Public Relations & External Communication**
- Lead PR efforts, building relationships with journalists and influencers to secure high-impact media coverage.
- Monitor industry trends to identify timely opportunities for thought leadership content.
- Collaborate with partners, sponsors, and event organizers to amplify Boast’s voice across earned and shared media channels.
- Manage awards and recognition campaigns to enhance Boast’s reputation and credibility.
**Internal Branding & Advocacy**
- Partner with HR to strengthen Boast’s employer brand, aligning internal communications and onboarding programs with company values.
- Launch and manage initiatives to improve employee satisfaction, engagement, and advocacy.
- Work with Customer Marketing to develop customer advocacy programs, including testimonials, case studies, and success stories.
- Celebrate employee and customer milestones through personalized appreciation campaigns.
**Reputation Management**
- Develop and execute strategies to improve reviews on platforms like Glassdoor, Trustpilot, and G2.
- Monitor online sentiment and respond professionally to reviews to enhance trust and credibility.
- Create feedback loops with HR and Customer Success teams to address concerns and improve experiences.
**Measurement & Optimization**
- Set and track KPIs to measure brand awareness, customer advocacy, and online reputation improvements.
- Conduct regular brand audits and sentiment analysis to identify areas for optimization.
- Use data insights to refine brand strategies and drive measurable results.
**Key Competencies**:
- Content Development Mastery: Expert in creating impactful, audience-specific content for various platforms and stages of the funnel.
- Exceptional Communicator: Confident public speaker, podcast host, and webinar facilitator.
- Social Media Expertise: Skilled in crafting and executing organic social media strategies that drive engagement.
- PR Savvy: Proven ability to secure earned media coverage and
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