Program Marketing Assistant

3 weeks ago

Toronto, Canada Skills for Change Full time

**JOB DESCRIPTION**

**JOB CLASSIFICATION**:Program Marketing Assistant

**DEPARTMENT**:Corporate Communications & Stakeholder Engagement

**COMPANY**:Skills for Change

**LOCATION**:791 St. Clair Ave West, Toronto ON

**REPORTS TO**:Supervisor, Digital Marketing

**CONTRACT TYPE**:Contract (Unionized)

**HOURS**:20 hours per week (Monday-Friday, with occasional evening and/or weekend hours)

**RATE**:$ 18.45

**START DATE**:Immediately

**END DATE**:December 12, 2023

**APPLICATION DEADLINE**:Open until filled

**GENERAL ACCOUNTABILITY**:
With 38 years of operations, Skills for Change is a highly respected non-profit charity with a province-wide reputation for pioneering programs that respond to shifting immigration and workplace trends and lead to employment. We offer a range of accelerated programs including mentoring, employment, settlement, language training together with specialized programs for skilled trades, women, and youth. We have 5 locations across the GTA and serve 16,000 clients annually.

**PROGRAM NATURE AND SCOPE**:

- paced learning environment and will work closely the Program Marketing to analyze marketing data and metrics to develop engaging campaigns and strategies to drive web traffic to our employment programs. These campaigns require you to write compelling content for online outreach and advertising and create attractive promotional materials, with the primary goal of increasing our brand recognition and awareness for employment programs.

**DUTIES AND RESPONSIBILITIES**

◉ Conduct market research and gather and analyze consumer behavior data in web traffic

◉ Analyze digital marketing trends in mental health in Ontario

◉ Generate reports on marketing metrics

◉ Support online and digital media activities and plans

◉ Design mental health and wellness specific promotional and marketing materials

◉ Generate ideas and present creative options to elevate marketing materials

◉ Help plan mental health program features and initiatives by providing a design perspective

◉ Design, update and maintain existing web content

◉ Extend Shopify and WordPress themes

◉ Provide general administrative support and contribute to projects as assigned by Director

**ASSETS BUT NOT REQUIRED**:
◉ Knowledge of mental health services and/or sector.

**SKILLS, EDUCATION & ATTRIBUTES**:
◉ Post-secondary education in advertising, communications, digital media, online social community engagement is required

◉ Proven experience in marketing, event administration and/or support functions

◉ Knowledge in social analytics tools, online marketing channels and data-driven experience

◉ Experience results tracking, analysis and reporting

◉ 2+ years of experience in Marketing, Graphic Design and 2+ years using Adobe Creative Suites and InDesign software required

◉ The ability to write clearly and concisely, and a commitment to accuracy and detailed oriented quality work

◉ Strong communications skills, both verbal and written with proven experience in writing, with the ability and experience writing for website and blogs as well as copywriting for advertising

◉ The ability to manage multiple priorities and competing demands, and must possess excellent organizational and time management skills

◉ The ability to work both independently and as part of a team and perform tasks under mínimal supervision

◉ Ability to work under pressure and to adhere to project deadlines, prioritizing tasks accordingly

◉ Sound judgment and professional demeanor in all engagements

◉ Creative approach to marketing and proactive approach to solving problems and finding solutions

◉ A commitment to Skills for Change’s work and mission of helping immigrants and refugees and interest in immigrant issues and services

Skills for Change provides learning and training opportunities for immigrants, refugees and equity seeking groups to access and fully participate in the workplace and wider community to persons with disabilities to newcomers to Canada (including refugees) to Indigenous peoples to members of a visible minority to children or youth to seniors to the LGBTQ2 community. Skills for Change offers accommodation for applicants with disabilities in each stage of the hiring process. If you are contacted regarding a job opportunity, please advise if you require accommodation. This document is available in alternate format on request.

We thank all applicants for their interest in this position, however only those selected for an interview will be contacted.

**Job Types**: Part-time, Fixed term contract

**Benefits**:

- Company events
- Employee assistance program
- Wellness program

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Application question(s):

- Are you legally authorized to work in Canada?
- In case the position is offered to you, when would you be available to start?
- Do you have a clear police record and or clear Vulnerable Secto

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