Social Media Specialist
1 month ago
**WELCOME TO VCNA**
We are Votorantim Cimentos North America (VCNA).
As the North American operations of Votorantim Cimentos, a global building materials and sustainability solutions leader in 11 countries, we are helping to make a positive impact and are transforming our world. We have a culture built on solid partnerships, long-lasting relationships, and opportunities for those who want to learn, grow and be part of a diverse and dynamic culture.
With solutions that include cement, ready-mix concrete and aggregates, we help to build homes, highways, hospitals, buildings, bridges, and schools across the Canadian and U.S. Great Lakes region and Northeast United States. Our commitment to excellence can be seen in those who invest and believe in what we do, those who share their lives with us, those who trust in our deliveries and those committed to innovation and a sustainable future.
Every day, we have the chance to accomplish something new and you're invited to be part of it.
**WHAT IS THE OPPORTUNITY**?
The Social Media Specialist will be responsible for managing the company's online and social media presence on various platforms-such as LinkedIn, Facebook, Twitter, and Instagram-with the objective of creating and executing social media strategies that align with the Company's marketing goals and increase brand awareness and engagement. The position will manage external and internal social media strategies for Company locations in the U.S. and Canada.
The role facilitates how the Company connects with current and prospective employees and external audiences through online platforms. The Social Media Specialist will work closely with peers from Communications and other operating units and departments to collect and share Company news that informs, engages and inspires internal and external stakeholders.
**WHAT WILL YOU DO?**
- Create and curate content that is relevant, interesting, and informative for target audiences. Includes soliciting from internal operating units and departments as well as sharing or repurposing content from industry associations and other like-minded organizations.
- Collaborate with Company operating units and departments to deliver cohesive brand messaging and portray the Company's value propositions across all platforms.
- Manage an editorial content calendar comprising holidays and other key dates important to the Company and the industry.
- Manage official social media channels for Company businesses. Migrate users from unofficial pages and shut down old channels.
- Establish online affiliations with Company businesses and like-minded organizations.
**WHAT DO YOU NEED TO SUCCEED?**
- Excellent English and French written and verbal communication skills preferred. Fluency in French and English is preferred to ensure that the tone and message are accurate and appropriate for the audience. Understanding of Quebec French Language laws
- Demonstrated ability working as part of a Communications or Marketing function.
- Proven track record of developing and executing successful social media strategies.
- Experience with creating and managing social media advertising campaigns.
- At least two years of experience in social media management or a similar role.
- Familiarity with social media analytics and metrics in order to generate reports to track and grow communities.
- Experience using one or more media management/publishing tools.
- Some basic demonstrated knowledge of graphics and video editing tools.
- Prior B2B communications and/or construction industry experience a plus
**WHAT'S IN IT FOR YOU?**
- Being part of VCNA is being part of building famous landmarks such as Toronto's CN Tower, Roy Thompson Hall, Maple Leaf Gardens and the Darlington Nuclear Station and Ryerson Centre, St. Regis Chicago and 150 N. Riverside, Louis High-Speed Rail in Chicago and more
- Opportunities to collaborate with teams around the globe and growth opportunities in different areas
- Training, professional development
- Tuition reimbursement/assistance
- Competitive wages, vacation and holiday time
- Medical, dental, vision, disability and life insurance
- RRSP and DC (CAN) and 401K (U.S.)
- Lifeworks Employee Assistance Program (EAP): confidential support for you and your family (CAN)
- Educational scholarship program for dependents of regular salaried employees.
- Fertility drug coverage
- Paid Maternity Leave Top Up
- Hybrid work model for certain positions
**OUR PEOPLE**
We care about people - all people. At VCNA, we take safety, health and wellness seriously. We're dedicated to giving our employees a safe workplace, our neighbors a safe environment and our customers a high-quality and safe product. Safety first -and always
**Our** **VC Way** reflects who we are, inspiring us to unite our culture and be our best**:Our Way of Being**: ethical and respectful, **Our Way of Working**: together with excellence and **Our Way of Thriving**: with the courage to transform.
**INCLUSION AND EQ
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