Vice President, Marketing

4 weeks ago

Toronto, Canada G Adventures Full time

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.

Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

About the Role:
Serving as an integral member of the senior leadership team, the VP of Marketing is responsible for the development of G Adventures global marketing team which includes brand management/partnerships, brand architecture, account management/marketing services, creative/design, and communications. This will be done through planning, engagement, and providing direction to the team. This individual will also be the liaison between our regional marketing teams & performance marketing to ensure needs are met to drive growth consistent with our multi year strategy and work cross functionally with our product team to align marketing content and travel style positioning.

G Adventures prides itself on marketing through storytelling, this role will champion that responsibility through running our creative agency to provide dedicated content that exemplifies our brand and engages our customer.
- This is a hybrid role with some days required in-office (19 Charlotte St, Toronto)

Goals:
To achieve G Adventure’s multi-year operating plan and annual financial objectives

Ensure Marketing initiatives are prioritized through this lens

Accountable for global marketing budget

Creating a strong culture within the Global Marketing team and throughout the organization

Amplify the G Adventures Brand verse the industry

Uncover and identify innovative ways of bringing our trips to market, including new brand partnerships, Tourism Boards opportunities, and/or new products/trips to explore and pursue which resonate with our customer and which will continue to differentiate us from the competition

Ensure marketing projects are delivered within the agreed upon timeframe

You are a fit if...

You can align and inspire people

You are proactive around innovation to improve G’s Marketing capabilities

You can unite leaders around the world

You can be agile in your approach to marketing

You are also data obsessed and use it to make everything we do in marketing and for the customer better.

What You’ll be Doing:
- Brand Vision: Working with Senior Leadership (Founder, President & CEO of G Adventures, Creative Director, Managing Directors within Regions, VP of Performance Marketing, and other key stakeholders) to update and create strategy and architecture that is consistent with our Muli-year plan.- Brand Management: Working with the Director of Marketing on our different travel styles to ensure each is serving its defined market segment. This also includes our Brand Partnerships, which are National Geographic Journeys, Jane Goodall Collection, and Roamies with Hostelworld.- Account Management/Marketing Services: Working with your Director of Marketing and Creative Director to ensure projects are prioritized and delivered.- Communications: Working with our Global Communications lead, Regional PR Teams, and Talent team to ensure external and internal communications are aligned and represent our Brand.- Engagement: Ensure collaboration, communication and leadership are provided both within your direct team, as well as our Global organization.- Operational Management: Oversee operational strategy of fiscal and quarterly planning (at departmental level), including oversight of budget planning and management, process and governance, vendor management and reporting. Including management and ongoing maintenance/process updates of Marketing Platform Systems

Desires Skills & Experience:
- Bachelor’s degree in business, marketing, travel and tourism, or a related field- 15+ years of demonstrated experience in marketing leadership and/or product marketing on either the client or agency side, working within a collaborative, multidisciplinary team environment. Experience within a global company is an asset- 10+ years experience managing a team, with a proven record of motivating, inspiring, and getting the best out of his/her people- 5+ in a Senio

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