Brand Manager

2 weeks ago


Pickering, Canada Weed Me Inc. Full time

**Responsibilities**
- Plan, execute and measure impacts of annual marketing and communications plans for Wink, Blissed and Thumbs up.
- Set, manage, and keep track budget for Wink, Blissed and Thumbs up.
- Learn the brand identity for each of the Wink, Blissed and Thumbs up and execute all projects in complaint manner.
- Learn and execute brand language for each brand.
- Work closely with partners and vendors to execute activations for Wink, Blissed and Thumbs up.
- Plan and execute Wink, Blissed and Thumbs Up representation at trade shows and industry shows.
- Look for opportunities to grow Wink, Blissed and Thumbs up brands reputation and brand equity.
- Take ownership of all existing assets and content and produce future content compliant with Wink, Blissed and Thumbs up branding guidelines.
- Manage your time effectively and efficiently to deliver projects and tasks on time and meet all deadlines.
- Write content for print/digital materials for internal and external audiences including articles, presentations, brochures, advertisements, videos and items for digital displays and other communication materials as required.
- Write and edit - blogs, web copy, social media copy, etc.
- Develop and execute organic social media strategies.
- Work with designers in development of print and digital assets.
- Create and amend creative artwork via adobe creative cloud apps (Illustrator, photoshop, InDesign, dimension, etc.)
- Ensure websites are up-to-date, and that new content is uploaded in a timely fashion; proactively identify updates; assist in web refresh program.
- Promote brand awareness with digital and in person event support
- Developing new collateral to support brand needs and market growth.
- Efficiency in social media execution focusing on Facebook, Instagram, Twitter, TikTok & LinkedIn.
- Lead on trade marketing activations for Wink, Blissed and Thumbs up and execute all task and projects to meet market needs.
- Support sales teams and reps in across all provinces.
- Prepare product knowledge sessions and presentation to key partners.
- Prepare provincial presentation, pitches and take ownerships of the listing process and what is required under each provincial guideline. Organizational skills with the ability to prioritize workload and manage multiple tasks with direction.
- Use your Adobe creative cloud experience to execute and develop collaterals for digital use and print, as well as presentation and decks.
- Excellent editing and proof-reading skills and superior attention to details.
- Demonstrated experience with print and digital media preparing informal and formal communications.
- Excellent MS Office skills including PowerPoint, Word and Excel.
- Strong interpersonal skills with a demonstrated ability to work both independently and as part of a team, remotely and in office settings.
- Handle and report monthly Google search, Google my business, and Google analytics.

**This is an in-house position.**

**Job Types**: Full-time, Permanent

**Salary**: $50,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Marketing: 2 years (required)

Work Location: In person

Application deadline: 2023-06-09
Expected start date: 2023-06-15


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