Marketing Specialist
2 weeks ago
_**Inspire ‐ Empower ‐ Create**_
**Marketing Specialist Job Posting**
**Job Duties will include**:
- Marketing Responsibilities: _
- Collaborate with other functional teams to develop, launch, and monitor marketing initiatives.
- Optimize opportunities for digital advertising, coordinate campaign launches as it relates to the strategy, tactics and KPIs for measurement.
- Identify, and manage marketing channels (ie. social media platforms) for brand growth, lead generation programs and other promotional efforts based on segment objectives.
- Oversee the design, maintenance, and content of EcoPoxy’s website ensuring all updates to the site align with brand strategy and objectives, while delivering a consistent experience for users.
- Analyze and report on the performance and efficiency of all campaign results, conversion rates and online traffic to improve future marketing strategies and campaigns (i.e. Google Analytics and other tools).
- Retain knowledge of all EcoPoxy products and understand the value proposition of each.
- Develop and create marketing materials, such as sales and product collaterals, and ensure brand guidelines are met.
- Write, proofread, and edit sales copy across different mediums.
- Design product packaging and labels that align to brand and regulations.
- Conduct market research and validation to support branding, product development, market development, and sales campaigns.
- Support development of Go to Market Strategy for product launches.
- Coordinate support from Agency of Record as required.
- Manage print contractors and other vendors.
- Supervisory Responsibilities: _
- Oversee marketing team project planning, defining scope, identifying tasks, and scheduling.
- Monitor team productivity and quality of work, provide constructive feedback and coaching to facilitate employee and team success.
- Conduct marketing team annual performance reviews, setting performance goals and development objectives that align with organizational needs and employee enrichment.
- Define and maintain the processes, procedures, tools, and systems that allow the Marketing
Team to effectively perform its functions. Ensure continuous improvement to enhance effectiveness and efficiency of the team.
- **Inspire ‐ Empower ‐ Create**_
**Knowledge/Experience/Skills**
- Post‐secondary education in Creative Communications or Commerce/Business Administration with a major in Marketing.
- Three to five years of experience in the marketing and communications field.
- Experience managing social media marketing platforms.
- Experience with website design, maintenance, and content.
- Experience analyzing online campaign results using tools such as Google Analytics.
- Experience supervising a team along with managing and creating promotional marketing programs.
- Creative & innovative individual with strong attention to detail and communication.
- Can work independently and collaborate in a teamwork environment.
- Sound judgment and a high level of professionalism.
**About EcoPoxy Inc.**
EcoPoxy Inc. is committed to creating, manufacturing, and distributing bio‐based epoxies made from annually renewable resources and offering the world an alternative to traditional epoxy resins made from fossil fuels. We firmly believe that bio‐based products do not have to compromise on performance. With a team of skilled chemists and our advanced laboratories, we’ve invested heavily in staying ahead of the curve. We are proud to offer natural bio‐based epoxies that empower craftspeople, epoxy woodworkers, and artists to create stunning projects. Our products are distributed through our retailer networks in
Canada, United States, South America, Europe as well as on Amazon and our own online channels.
**What we Value**
- People come first. EcoPoxy has invested heavily in a local team that develops and produces high bio‐content epoxies. Recent additions to our Sales and Marketing team expands our commitment to the investment in our people and local economy.
- We value our customers. We strive to continually improve their experience with our products.
- We value creativity. There is beauty in creating with natural materials and beauty in our customers’ projects.
**Benefits**
- Dental care
- Health care
- Matched RRSP
- Casual dress
**Salary**:$60,000 ‐ $75,000 based on experience and skillset
**Location**:158 Commerce Dr, Winnipeg, MB R3P 0Z6
**Salary**: $60,000.00-$75,000.00 per year
**Benefits**:
- Casual dress
- Dental care
- Extended health care
- On-site parking
- RRSP match
- Vision care
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Winnipeg, MB: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Marketing: 1 year (preferred)
Work Location: One location
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