Digital Marketing Specialist

3 weeks ago

Winnipeg, Canada GHY International Full time

As the Digital Marketing Specialist, you will be responsible for overseeing all external, online acquisition marketing, execution, and optimization across channels. You will work to create scalable processes to ensure best practices in lead generation and CRM management, while reporting on client journey experiences through complex data analysis.

**ABOUT GHY**

We are a customs and trade services group designed to assist importers and exporters to successfully navigate the world markets. Founded in 1901, GHY is one of Canada’s oldest brokerage companies, with our head office in Winnipeg, Manitoba we also have offices in Toronto, Ontario; Emerson, Manitoba; Calgary, Alberta; Vancouver, British Columbia; Pembina, North Dakota; Columbia, South Carolina and Lynden, Washington.

We are proud to be recognized as a **Platinum Club member of Canada's Best Managed Companies. **Our structure is designed around providing sustainable corporate growth, strong client service, and opportunity to our associates. One of the most predominant aspects of our company culture is CARE. It is ingrained in all we do; relationships matter to us.

**JOIN GHY AND BENEFIT**

**Work-Life Balance** - We mean it: banked time program, paid volunteer days, social committee, cultural surveys, potlucks.

**Fair Compensation** - With scheduled salary assessments, salary scales, 401k program, and Profit Sharing/Bonuses.

**Excellent Benefits** - Subsidized health, dental, short and long-term disability, AD&D, HCSA, EAP and critical illness.

**Professional Development** -Employee development, internal university, external training, leadership development, internal applicant preference, career planning & advancement.

**RESPONSIBILITIES**
- Develop and manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using dashboards, Google Analytics, and marketing analytics reports.
- Research and test multiple paid channels to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Identify client experience gaps and suggest landing page improvements/ideas to improve lead generation from our paid and organic content.
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.

**QUALIFICATIONS**
- A Business Degree (BS/BS) or equivalent combination of education and working experience.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Kijiji, Craigslist, LinkedIn, and more), and content distribution such as backlink solicitation.
- Experience in forecasting/reporting results with strong analytical skills to identify trends, insights, and opportunities for optimization
- Experience with marketing automation and CRM tools to effectively manage leads and campaigns.

**SKILLS & ABILITIES**
- Excellent communicator with the ability to sell and effectively collaborate with cross-functional teams, present ideas and strategies, and report on results.
- Creative, able to develop innovative ideas and creative solutions to engage and retain target audiences.
- A strategic thinker, able to implement strategic plans that align with business objectives and drive measurable results.
- Awareness of SEO and SEM to drive traffic and improve visibility in search engines.
- Should understand user experience (UX) and user interface (UI) to develop effective campaigns.
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Technically capable, and a desire to improve processes.

**Location**: Winnipeg, Head Office

**Benefits**:

- Dental care
- Employee assistance program
- Paid time off
- Tuition reimbursement
- Vision care

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Ability to commute/relocate:

- WINNIPEG, MB: reliably commute or plan to relocate before starting work (required)

Application question(s):

- What makes you interested in this particular role and our company?
- How do you measure the success of a digital marketing campaign?
- What are your salary expectations for this role?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital marketing: 3 years (required)

Work Location: In person

Application deadline: 2023-04-07

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