Business Development Manager

2 weeks ago


Mississauga, Canada Conagra Brands Canada Inc. Full time

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

**Position summary**:

- Deliver the planned annual sales & profit targets for select categories while managing trade effectively.
- Work with direct guidance from manager as it relates to business planning and customer strategy
- Execute business strategies and tactics as directed
- Managing accounts that are typically sophisticated in terms of category management and complexity. May be assigned to special markets/complex product lines that require significant client relationship skills

**Responsibilities**:
Customer Account Management: Demonstrate ability to drive sales results while providing best in class customer service
- Customer accountability may range from partial accountability for one or two large accounts to full accountability for multiple small accounts
- Lead strategic business initiatives & develop joint business plans with customers
- Negotiate annual agreements, promo activity, listing fees, price increases & costing with customer
- Create & present business reviews
- Gain customer approval for in-store activation (displays, signs, etc.)
- Address retail pricing issues with customer
- Manage routine demand and supply issues with customer
- Communicate changes to CAG policy, discontinued items, pricing actions, recalls/product quality issuesto customer
- Ensuring new products are listed and distribution gaps are filled
- Handle customer/consumer complaints

Sales: Utilize product, category, and customer and consumer data to identify opportunities and prepare selling presentations.
- Manage new product launches
- Expand distribution of Conagra Brands products
- Manage multiple food groups - applicable items in CAG portfolio

Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.
- Delivering Annual Net Sales & Profit targets
- Accurately forecasting sales volume & trade dollars
- Developing, implementing and evaluating trade and shopper marketing initiatives, based on insights
- Maximization of trade investments and efficiencies aligned to business objectives
- Business and category analysis. Developing & presenting category management solutions
- Understand and execute marketing plan sales material
- Monitor trade activity execution
- Evaluate customer specific reports and standardized IRI reports
- Partner with Commercial Strategy and Marketing Teams to identify new product/sizing opportunities for customers as applicable

Relationship Management within internal matrix organization
- Work in close collaboration with the account team but also with cross-functions within Commercial Strategy, Shopper Marketing, Category Management, Brand marketing, Retail Sales, Revenue Growth Management, Finance & Supply Chain to achieve the company’s goals
- Partner with team Business Analyst / Account Manager in reporting and analytics
- Communicate to other sales personnel and functions within ConAgra Foods as needed
- Maximizing all sales opportunities through alignment & support from the Retail Team

**Qualifications, Education & Experience**:

- Post-secondary education in Business administration, Commerce or related field
- 3-5+ yrs. Consumer Packaged Goods (Foods) Sales/Key account management experience.
- Strong analytical skills & proficiency in MS Office (Excel, PowerPoint)
- Proficiency in A.C.N. software.
- Strong negotiation skills
- Strong business and financial acumen: business analytics skills, customer P & L agility, ability to plan, track and evaluate trade management
- Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned
- Strong attention to detail and accuracy of data entry
- Demonstrated ability to manage trade spending
- Strong technical, report running and analytical abilities
- Proficient in Microsoft Office Suite
- Strong verbal and written communication skills
- Ability to troubleshoot problems
- Ability to work within a matrix organization. Works with Sales Director to discuss and



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