Growth Hacker: Digital Marketing Specialist

2 weeks ago

Halifax, Canada Mariner Innovations Full time

COMPANY DESCRIPTION
Versos is a Generative AI start-up built in partnership with Mariner, one of the largest independent technology companies in Atlantic Canada. We are a small, dynamic and innovative team using ground-breaking generative AI to democratizing 3D content creation for developers, artist and engineers in game, film, and advertising studios. We’re seeking a talented Growth Hacker to join our team and drive strategic initiatives to accelerate user acquisition, retention, and overall business growth.

OUR VALUES
- We care for our team.
- We care about the impact we have on our community.
- We serve by solving complex problems.
- We grow because growth fuels opportunities.
- We innovate always and everywhere.
- We build a business that lasts.

OVERVIEW OF THE ROLE
We are seeking a dynamic and creative individual to join our marketing team as a Growth Hacker and Digital Marketing Specialist. In this role, you will be responsible for driving the growth of our brand through innovative digital marketing strategies, content creation, community engagement, and a passion for creative expression.

**WHAT YOU’LL BE DOING IN THE ROLE**:

- Develop and execute creative strategies for user acquisition, conversion, and retention.
- Analyze data to identify key growth opportunities and optimize marketing performance.
- Collaborate with product development and our science team to implement growth initiatives.
- Develop Ideal Consumer Profile (ICP): research and validate Versos’ ideal user profile and lead engagement strategies to acquire them as Versos users.
- Utilize analytics tools to gather and analyze data, providing actionable insights.
- Stay updated on industry trends and emerging technologies in generative AI, mixed reality, and 3D content development in games, film and advertising.

**WHAT SKILLS / QUALIFICATIONS YOU’LL NEED TO DO THE JOB**:

- Bachelor’s degree in Marketing, Business, or related field.
- 2-5 years of relevant experience in growth hacking or digital marketing.
- Proven experience as a Growth Hacker or similar role in a start-up tech environment preferably in the game industry.
- Strong analytical skills with proficiency in data analysis tools. Google Analytics certification is required. Hubspot experience preferred.
- Excellent writing skills.
- Passion for staying ahead of industry trends and adapting strategies accordingly.

AND YOU ARE...
- Always improving your skills and knowledge: you want to be the best at what you do.
- Curious and creative; comfortable taking on new problems and challenges.
- A self-starter with the ability to recommend priorities to the project leader.
- Comfortable working through problems and figuring things out with mínimal supervision.
- Great problem-solving skills: thorough and reliable.
- Able to work in a team: share knowledge and assist other team members.
- A good communicator: able to explain your ideas and recommendations.
- Well organized and dependable under pressure: you manage your time effectively.
- Energized by our company values

**VERSOS OFFERS YOU**:

- A values-driven workplace where people really matter.
- Flexible hours of work and remote/work from home option.
- Competitive salary, retirement savings program, and rewards program.
- Comprehensive health, dental, vision, life and disability insurance plans and access to e-health care.
- Paid vacation, maternity/parental leave, paid sick leave and paid Mariner MyLife days.
- Unlimited training.

WHY MARINER?
We believe in making a positive impact in the communities where we live and work Our team is in major cities across Canada, with most of our team residing in Atlantic Canada.
Not only are we passionate about nurturing a thriving technology sector here in Atlantic Canada, but we are also committed to solving technology challenges that will make an impact worldwide. Technology is everlasting, and we take pride in connecting world class talent to world class projects and business solutions
To achieve this, we know we need to be all in on training and development of our team so we can continue to move the needle in the technology sector together. Of course, we offer competitive compensation and benefits packages to our team, but our competitive edge is the development and training that our team experiences every day.
We recognize that empowered employees are more innovative, more efficient, deliver better customer results and can flat out-perform conventional organizations.
If you are an IT Professional, Software Professional, or Management Consultant, that is passionate about career development, data, and problem solving, we want to hear from you If this sounds like someone you know, share this with them so they do not miss the opportunity to experience Mariner
Join our team and be a part of our vibrant community that values diversity and embraces inclusion at every level. We are committed to fostering a culture where individuals from all backgrounds and walks of life fe

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