Director, Marketing

2 weeks ago

Waterloo, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

**Role Summary**

The Growth & Performance Marketing team within Sun Life’s Client Experience Office has embarked on a major transformation. As part of this transformation, we are rapidly modernizing our client acquisition and lead generation capabilities, continuously launching and testing new ideas, platforms, and solutions. This role will head up marketing and communications for Prospr by Sun Life - our direct-to-consumer hybrid sales and advice channel. We are looking for individuals who have extensive direct to consumer experience and are passionate about doing what’s right for our customers and brand. We a seeking an individual who can bring a proven track-record of brand building, A/B testing, optimizing for MROI/ROAS, and analyzing campaign performance for a new and growing business.

Success in this role requires critical thinkers with a passion for solving business problems, highly effective communicators with experience working with senior leaders, and team players that want to be part of fast-paced teams that can quickly foster relationships with peers in the organization.

**What will you do?**
- Manage and coach a high-performing team of motivated marketers responsible for client acquisition through paid digital ads, affiliate, partnerships, SEO, SEM
- Lead development and execution of annual marketing plans, inclusive of brand building, acquisition, engagement and x-sell strategies inclusive of ongoing monitoring and reporting of budgets and portfolio performance
- Operationalize the strategic plan by creating and managing the KPIS and goals of your team
- Develop and own attribution models and framework that align with Prospr by Sun Life’s business and product priorities
- Monitor, report on and produce executive level insights on brand, paid media and x-sell performance
- Partner cross-functionally with Media agency, Creative Studio, Operations, Analytics, Strategy, UX, IT and BU teams to craft high-performing marketing campaigns that add value to broad and targeted audiences
- Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
- Work closely with agencies and in-house teams to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
- Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
- Flex your communication, negotiation, and influencing skills, working with a broad set of multidisciplinary stakeholders, executives and external partners

**What do you need to succeed?**
- Relevant experience - Brings 8+ years of experience leading a growth and performance marketing team at a B2C/D2C company with a proven track record in brand building. digital advertising and x-sell strategies
- People leadership - Ability to motivate, coach and manage a strong team; possess a warm, direct and growth-mindset leadership approach
- Organization and planning - Plans, organizes, schedules and budgets in a productive manner, with a rigorous focus on prioritization
- Strong written and verbal communication - Speaks plainly and communicates complex ideas in a simple & easy-to-understand way for any audience
- Collaboration - Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams
- Focuses on the most important things - knows where to go deep, where to delegate and where to go fast, to make the biggest impact
- Expert understanding of optimization requirements at the different stages of the funnel; including deep familiarity with CPA, CPC, CPM, and LTV
- Highly proficient in Adobe Analytics, Google Analytics and excel, as well as a strong grasp of funnel analytics, A/B testing, and metrics-driven performance marketing
- Experience with Web & App Tracking/Attribution
- Deep understanding of organic and paid marketing channels
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to synthesize complex ideas into actionable recommendations for senior executives

**Reasons why should you join us under the sun?**
- We’re honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work® Canada
- We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great P

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