Demand Generation Specialist
2 weeks ago
**Demand Generation Specialist**
**Responsibilities**:
- Build effective digital demand and lead generation programs to create a volume of qualified leads for sales
- Facilitate, design, and execute trigger-based nurture programs for all stages of prospective customer development
- Operate, produce, and execute marketing automation campaigns, workflows, and triggers to achieve key conversion points in the marketing funnel
- Manage automation and attribution of Lead Forms from paid advertising channels
- Maintain data and hygiene within automation tools and ensure accurate segmentation and targeting
- Provide granular measurement and reporting of campaigns
- Assist with the research and implementation of any current and future marketing automation/enablement technology
- Maintain awareness about the competition and competitor campaigns
- 3-5 years of B2B digital marketing and demand generation experience
- Experience in digital lead generation activities (incl. CRM and marketing automation software)
- Understands how new leads are generated and flow through the lead lifecycle
- Makes recommendations for new strategies and tactics for optimization based on results
**Job Requirements**
- Knowledge of paid search, AdWords, SEO, SEM and paid social strategies
- Demonstrated understanding of lead scoring and nurture campaigns to drive high conversion of leads
- Strong collaboration skills to work with interdepartmental disciplines and customers
- Analytical and driven by data metrics
- Distribution, education, or technology industry experience is highly desirable
- Experience with Dynamics CRM and HubSpot marketing automation is highly desirable
- Previous working experience with HubSpot
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