Lead Generation Marketing Manager

3 weeks ago

Toronto, Canada Paramount Commerce Full time

Paramount Commerce is a global payments technology company providing a safe and simple way to integrate bank account-based payments. As a leading solution in both iGaming and sports betting, we are trusted by industry-leading brands such as DraftKings, theScore, PartyPoker, and Bet365.

The online gaming industry is at the forefront of innovation in alternative payments, and our team continues to do what's never been done before. We are looking for world-class people who want to help us solve for success together, and create raving fans of merchants and consumers. Join our global team of smart, dedicated people on a mission to simplify payments

We are looking for a highly motivated and results-driven **Lead Generation Marketing Manager** to join our team. This net new role is critical to meet our market expansion goals. In this role, you will be responsible for designing, implementing, and optimizing lead-generation strategies that attract, engage, and convert potential customers into qualified leads. You'll own a marketing budget to determine the optimal program mix to fill the sales pipeline cost-effectively to ensure a lead-nurturing process that ultimately contributes to revenue growth.

**What will you do?**
- Own the implementation and continuous management of the infrastructure to capture, track, automate, and nurture leads
- Develop the overall lead generation strategy to fill the sales pipeline cost-effectively by optimizing the marketing budget
- Manage web assets and maximize website conversion rate through changes to website structure, design, and content
- Collaborate with the content team to create compelling and valuable assets, such as podcasts, whitepapers, ebooks, blog posts, and videos, to attract and educate prospects
- Build and manage relationships with external vendors and partners to support lead-generation efforts
- Analyze data and metrics to measure campaign success to optimize future initiatives and measure the acquisition cost for each marketing channel to maximize ROI

**You have**:

- Experience in B2B lead generation and demand generation marketing
- Demonstrable success in lead generation and maximizing ROI
- Strong analytical skills and experience using data to drive decision-making
- Excellent intrapersonal, verbal communication, business writing, and copywriting skills
- Proficiency in marketing technologies (CRM, CMS, CPD, marketing automation, web analytics) to manage and track leads
- Previous experience in SAAS, technology, or finance is a plus

We are committed to creating a place for our employees to be their authentic selves. We believe diversity of thought, background, and experience are essential to achieve our mission to simplify payments.

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