Marketing Manager
2 weeks ago
Casper Canada is a leading sleep company that initially launched in the US in 2014 with one perfect mattress sold directly to consumers. Its product line of obsessively engineered sleep products has expanded to include sheets, pillows, bed frames, and a dog mattress. In 2023, Casper Canada joined Sleep Country Canada's family of brands.
**What You'll Do**:
- Lead the management and execution of the performance marketing strategy to drive online traffic to the company’s website
- Manage and optimize digital advertising campaigns on Meta that are aligned with budgets, and oversee external partners across channels
- Manage and coordinate the day-to-day execution of all digital marketing initiatives on Meta
- Develop concepts for promotional and evergreen marketing content and own the creation of creative briefs to yield high-quality content that builds brand credibility and awareness
- Manage the process of content development (e.g., collaborating cross-functionally with team members, through partnerships, etc.), and lead execution of getting assets in the market
- Assist with the development of the annual promotional calendar for the website and retail stores that aligns with Sleep Country’s family of brands
- Monitor campaigns and promotions to generate reports/updates for management with recommendations for in-market and future campaign enhancements, in relation to search, social, content and website
- Work cross-functionally with the larger team to ensure the communication of one cohesive vision
- Oversee the company website to ensure it is up-to-date with marketing content and products and is functional and user-friendly
- Stay up-to-date on best practices and content techniques; monitor competitors’ and other leaders’ marketing content and promotional offers to see how we can adapt
**Who You Are**:
- 3-4 years of experience in digital and promotional marketing, preferably in the retail industry
- Bachelor’s Degree in a relevant field or experience in a similar role
- Proven experience managing websites and optimizing cross-channel marketing campaigns, including website, search, display, and social media
- Demonstrated paid media experience, including developing strategy, content, and distribution of targeted resources
- SEO knowledge and ability to analyze/interpret keyword and digital marketing data
- Demonstrated promotional marketing experience for a brand, including developing analysis for promotional structure, management of key stakeholders, and execution
- Strong analytical and problem-solving skills, with the ability to use data to inform marketing strategy and decision-making
- Ability to work in the details and find opportunities to change or establish processes to drive efficiencies
- Ability to adapt to changing priorities and business needs
- Excellent organizational and time management skills
- Exceptional written, verbal, and interpersonal and communication skills
- A team player with a strong sense of initiative with the ability to work independently on tasks, as well as part of a team
- Experience with Photoshop, Shopify, and Google Analytics is considered an asset
- Experience working for a direct-to-consumer brand is considered an asset
- Bilingualism (French/English) is considered an asset
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