Content Marketing Coordinator

3 months ago

Calgary, Canada Boardwalk Full time

Boardwalk provides Canadians with a quality, comfortable, home living experience. We offer rental apartments and townhouses that come in a wide breadth of shapes, sizes and sets of amenities. We operate 33,000 units across Alberta, British Columbia, Ontario, Saskatchewan, and Quebec.
Boardwalk recognizes our Associates as our most valuable asset. We are proud to provide competitive wages, profit-sharing, and amazing benefits like flexible group medical and dental, fitness reimbursement, training and development, group RRSP matching, rental discounts, and more.
This position is in-office. Occasional after-hours work may be required to meet deadlines or support events.

**Responsibilities**:
Content and Corporate Communications
- Provide essential support in the development and publication of the Annual ESG (Environmental, Social, and Governance) report.
- Develop communications for new acquisitions, ensuring clear and consistent messaging to all stakeholders.
- Write, edit, proofread, and format a variety of marketing materials, including brochures, newsletters, press releases, and presentations.
- Collaborate with departments such as Human Resources and Investor Relations to support their communications projects and initiatives, ensuring seamless integration with overall corporate messaging.
- Ensure strict adherence to corporate brand guidelines, maintaining consistency in tone, style, and messaging across all communication channels.

Website Content Strategy & SEO Support
- Develop and implement ongoing content strategies to improve website visibility and search engine rankings.
- Conduct keyword research to optimize website content, blogs, and landing pages for target audiences.
- Analyze website performance using SEO tools and analytics to identify opportunities for content enhancement.
- Collaborate with marketing and design teams to ensure content aligns with brand messaging and SEO best practices.
- Monitor and adapt SEO strategies to stay current with search engine algorithm updates and industry trends.

Social Media Calendar Maintenance & Reporting
- Prepare and present quarterly update presentations, summarizing social media performance and insights for management.
- Work alongside the Digital Marketing Specialist to conduct competitor analysis to inform social media strategies, identifying opportunities for differentiation and growth.

Corporate Partnerships
- Assist with developing an annual strategy for corporate partnerships.
- Participate in the negotiation, drafting, and implementation of partnership agreements, ensuring mutually beneficial outcomes.
- Coordinate all relevant information for the execution and logistics of partnerships, acting as the primary point of contact for follow-up and relationship management.

Event Support
- Provide on-site support for corporate and regional events, including annual TEAM meetings, IR Tour, Kids Club, and other company-sponsored activities, ensuring smooth execution and effective communication.

Additional tasks and responsibilities may be assigned based on departmental needs.
**Experience and Educational Requirements**:

- Undergraduate Degree or Diploma in Communications, Marketing or related field.
- Minimum 2-3 years of recent relevant experience

**Technical Requirements**:

- Intermediate proficiency with Microsoft Office
- Excellent creative writing and editing skills

**Non-Technical Requirements**:

- Strong passion and motivation for all facets of marketing
- Outstanding organizational skills and the ability to handle multiple tasks while remaining flexible
- Accepting ownership for accomplishing new and different requests and exploring opportunities to add value
- Excellent verbal and written communication skills and comfortable representing the company at events and in public settings
- Strong analytical and problem-solving skills
- Exceptional decision-making capabilities demonstrating resourcefulness and confidence
- Ability to work independently and collaborate with cross-functional teams and external partners/suppliers
- Demonstrate a positive and fun attitude with enthusiasm and assertiveness
- High level of professionalism, confidence, creativity, initiative, and commitment to success

**Additional Details**:

- Vehicle required
- Valid driver's license

Interested applicants are invited to submit a cover letter and resume.
- _____________________________
Ready to shape the future of our communities? Come work with us and learn where doing what you love means never working a day in your life
Deeply rooted in family spirit and humility, Boardwalk’s five core values of integrity, associates, teamwork, customer service and social responsibility are more than just words - they are a way of life. Coupled with our Golden Foundation of ‘treat others as you would like to be treated,’ ‘be good,’ ‘love community’ and ‘have fun,’ we believe in happiness and creating the most memorable experiences for both our Associates and R

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