Bilingual Marketing Associate
3 weeks ago
**OBJECTIVES OF THE ROLE**:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels for various clinics.
- Lead the execution of their assigned clinics marketing programs from start to finish, leveraging internal support and driving collaboration with operations & finance
**RESPONSIBILITIES**:
- Manage the Company's online presence including practice and group websites and patient-facing social media accounts;
- Build strategic plans for each clinic under mandate with clear measurable goals.
- Assist Marketing Manager with the writing and editing of written and visual content.
- Travel to dental practices in order assist in the development and implementation of marketing initiatives.
- Attend and assist in the organization of community events in the from time to time to promote select dental practice(s) operating within this region.
- Leverage marketing analytics to provide insights for reaching patients in new ways and generate more leads
- Monitor and adhere to provincial legislation and regulatory guidelines which affect the promotion of dental services.
- Assist with the execution of employer branding campaigns and recruitment events.
- Utilize social media to disseminate content and drive awareness for the Company's
- employment brand.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
**SKILLS & QUALIFICATIONS**:
- Bachelor’s degree in marketing, business, or communications
- Minimum 5 years B2C marketing
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Experience using online platforms like Canva
- Experience with WordPress
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