Art Director

6 months ago

Toronto, Canada Southern Graphic Systems Full time

**Who are we?**

Marks is a consumer experience agency creating engaging moments across the entire brand spectrum - from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behaviour, we are uniquely constructed to enable brands to win in an age of constant change.

**About the team**

The Marks Marcom team is our agile and talented agency-with-an-agency. They create smart, insight
- driven omni-channel campaigns, programs, and content - bringing them to life across multiple touchpoints and mediums, both digital and physical. A multidisciplinary group of problem-solvers, our team uncovers the truth behind client asks and needs, developing innovative and creative solutions that engage audiences, build brands, and drive sales.

**About the Role**

This position calls for a highly collaborative team member with a creative spark, sophisticated design abilities, strong communication skills, passion, and self-motivation. You will be tasked with thoughtful problem-solving that leads into high-caliber campaign concepts and executions, informed by a strategic framework and narrative.

As an Art Director you not only develop big ideas, but also bring those ideas to life across different touchpoints and mediums - presenting and selling internally, and to clients, with passion and energy.

You have a keen design eye and hands-on prowess, matched only by your clever conceptual thinking that addresses client needs and business goals. You can shift seamlessly from creating ideas to crafting high impact visual statements and design systems. You are omni-channel to the core - as comfortable creating for social and digital as you are with retail programs, instore communications, traditional media and beyond. You help to set and maintain the quality bar for the creative product of the company at a level that is amongst the top tier within the industry.

You’ll work and consult with teams across our entire Marks ecosystem, on an exciting range of clients and categories, including toys, food & beverage, beer, wine, spirits, technology, personal care, beauty, retail, and many more.

**On any given day you might**
- Work with your creative team partners to develop creative ideas, campaign platforms and narratives
- Develop overarching campaign visuals and design directions that bring your ideas to life.
- Create individual executions within an existing campaign - everything from retail communications to social content, to OLV storyboards and more.
- Build and create compelling presentation decks to frame up and sell your creative ideas and design approaches.
- Partner with our internal and external productions partners (production artists, photographers, CGI, motion etc) to execute your creative vision.
- Actively participate in brainstorming sessions and internal reviews
- Keep up to date with the latest trends and innovations - exploring ways to leverage AI tools to advance our work.

**The ideal person**
- Lives and breathes omni-channel communications - gets excited to talk shop and always learn
- Is innately curious, has an insight into human behavior, and an instinct for popular culture
- Is a hands-on creative that loves to roll up their sleeves and get things done.
- Has experience with retail communications and design systems.
- Loves to think in motion - and understands the different ways, and challenges of creating motion content.
- Is embedded in the digital ecosystem, with an intuitive understanding of all its forms.
- Loves digging into problems and seeing beyond the “ask"
- Has an excitement for their discipline that is contagious - with compelling storytelling skills that captivate clients and internal partners alike
- Understands physical and digital channels and knows how to stretch ideas across the spectrum
- Has experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys)

**You Bring**
- Degree or diploma in Graphic design/Advertising & Marketing, or related field
- 4+ years of experience in marketing communications
- Well-rounded portfolio showcasing excellent understanding of campaign development in different communication spaces, mediums and approaches - including print, digital, social content and motion
- Expert fluency in design software, especially Adobe Creative Cloud, Illustrator, Photoshop and InDesign. Fluency in Keynote/Powerpoint. Experience in after-effects, XD, Premiere a bonus

**Experience**: Required
- Has experience with 360 shopper and trade marketing programs across a wide range of clients (including CPG, food/beverage, wine/spirits, electronics and toys)
- Has experience with retail communications and design systems
- Expert fluency in design software, especially Adobe Creative Cloud, Illustrator, Photoshop and InDesign. Fluency in Keynote/Powerpoint. Experience in after-effects, XD, Premiere a bonus
- Well-rounded portfolio showcasing ex

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