Growth Hacker Lcm, Advisors Client Services

3 weeks ago

Toronto, Canada Mastercard Full time

**Our Purpose**

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

**Job Title**

Growth Hacker LCM, Advisors Client Services

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results.

Growth Hacker LCM, Advisors Client Services, Data & Services

Mastercard Data & Services provides cutting-edge data analysis and services to Fortune 500s, governments, and nonprofits to make multimillion-dollar business decisions and grow their organizations. Our Advisors Client Services team combines traditional management consulting with Mastercard’s rich data assets and in-house technologies to provide our clients with powerful strategic insights and recommendations. Mastercard Advisors work with a diverse global customer base across industries, from banking and payments to retail and finance.

The Advisors Client Services group has five specializations: Performance Analytics, Strategy & Transformation, Business Experimentation, Marketing and Project Management. Our Marketing consultants develop strategies and support implementation of marketing activities and engagements; evaluating and monitoring results and KPIs to drive performance. You will provide deep direct marketing expertise across channels, leveraging customer, behavioral and transactional data, defining tangible results to both the client and Mastercard.

Roles and Responsibilities

Client Impact
- Lead the LCM performance desk, defining the operating strategy and aligning priorities, goals, trends etc.
- Support the strategies through to execution and monitor the results of the operation, engage with the client contact to validate the strategy and present results
- Define and prioritize the development themes of each sprint with a focus on generating LCM results, especially on transactions, spending and consumer engagement
- Make strategic decisions about the operation of performance desk in accordance with the business objectives defined and aligned to the desk
- Plan AB tests and evaluate results together with the desk team
- Manage day-to-day and make tactical decisions
- Propose and approve current/new digital communication formats, and new solutions/channels for media investment
- Identify opportunities and propose improvements in operation and changes in campaigns focused on growth and CPA control.

Team Collaboration & Culture
- Guide team through complex problem solving to business-focused solutions and recommendations that drive client value
- Motivate the project delivery team to produce superior quality deliverables, and create a collaborative and inclusive environment for all levels
- Own relationship with internal Mastercard stakeholders including Product and Business Development to scope projects, create relevant solutions for clients, and build the firm's intellectual capital
- Able to provide marketplace perspectives and insights
- Lead on-the-job training, coaching, and mentorship to both direct and outside team members
- Understanding of various marketing specializations and relationships between areas

**Qualifications**:
Basic qualifications
- Support the strategies and monitor the results of the operation, engage with the client POC to validate the strategy and present results
- Define and prioritize the development themes of each sprint with a focus on generating LCM results, especially on transactions, spending and consumer engagement
- Make strategic decisions about the operation of performance desk in accordance with the business objectives defined and aligned to the desk
- Tie performance desk activity and strategies across marketing channels and with broader client business objectives
- Plan AB tests and e

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