Marketing Specialist

4 months ago

Nanaimo, Canada Kelland Ventures Full time

**Job description**

We are a multifaceted company involved in real estate holdings, property development and management, hospitality, marine, and new business development.

**Responsibilities**:

- Manage the creation and design of marketing collateral, including content creation, graphic design, and copywriting.
- Oversee digital marketing efforts, including website optimization, SEO/SEM, PPC advertising, and social media campaigns.
- Conduct market research and analysis to identify opportunities, trends, and competitive insights.
- Assist in the planning and execution of events, trade shows, and promotional activities to showcase products/services and generate leads.
- Collaborate with cross-functional teams, including various operational teams, external partners, and customer service, to ensure alignment and integration of marketing efforts.
- Track, analyze and communicate marketing performance metrics, KPIs, and ROI to optimize campaign effectiveness and drive continuous improvement.
- Stay up-to-date with industry trends, best practices, and emerging technologies to recommend innovative marketing solutions.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- 3 years of experience in marketing roles, with a focus on executing marketing campaigns and tactics.
- Strong writing and communication skills, with the ability to create engaging content for various channels and audiences.
- Proficiency in graphic design softwares, including Adobe Suite.
- Proficiency in Microsoft 365 (OneDrive, Excel, Word, Outlook).
- Creative thinker with a passion for innovation and a keen eye for design.
- Analytical mindset with the ability to interpret data and metrics to drive decision-making and optimize marketing performance.
- Excellent organizational and project management skills, with the ability to manage multiple projects and priorities in a fast-paced environment.
- Team player with strong collaboration skills and the ability to work effectively across departments and with external partners.

**Benefits**:

- Competitive salary
- 100% coverage health, dental, and vision insurance, including dependents.
- Professional development opportunities
- Fun and supportive work environment

*Salary will be dependent based on overall experience and education.

Pay: From $70,000.00 per year

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 3 years (preferred)

**Language**:

- English (preferred)

Work Location: In person

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