Geo Marketing Advisor

1 day ago

Montréal QC, Canada Cogeco Connexion Inc Full time

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:
Regular

Job Description:
JOB DESCRIPTION:
Reporting to the Team Lead of Customer & Market Insights, the Geo Marketing Advisor will be responsible for providing to the different teams all the relevant insights specific to the different regions and postal/ZIP codes, for both Canada and the United States. That person will have to look out for all the relevant sources of information (internally and externally) about our customers and the market, and integrate them by building maps and visual representation of the data that will be easy for the stakeholders to understand. Having a strategic position within the organization, he/she will need to provide ongoing support to the different teams by understanding their needs, providing them the relevant insights to support their objectives and identifying the latest regional/geographical trends in the market. The Geo Marketing Advisor will have a key role by contributing directly to the data-driven decisions of the different teams.

PRIMARY RESPONSIBILITIES- Own all the geographical data & mapping, and serve as a point of reference for all inquiries about regional insights-
- Collect, regroup update and analyze data from different sources on customers and on the market, and map it by regions (mapping visualization)-
- Provide ongoing strategic support to the different teams & stakeholders-
- Work in close collaboration with the marketing teams in order to identify the right priorities for Cogeco/Breezeline-
- Prepare & present reports, and communicate insights that are clear and oriented towards the strategic impact for Cogeco-
- Maintain contact and collaborate with the different stakeholders to understand their needs in terms of regional insights-
- Communicate and update the stakeholders on any new regional trend or change observed in the market-
- Maintain contact with the data integration teams in order to have access to any new relevant source of information and to assure the quality of the data (KPIs and metrics to track)**REQUIREMENTS**:
ACADEMIC TRAINING- Bachelor degree in a relevant field (Data Science, Business Intelligence, etc.) or a combination of equivalent education and experience.- WORK EXPERIENCE- Minimum of 5-7 years of experience in a similar role-
- Experience in the Telecommunications industry is an assetSPECIFIC SKILLS- Good understanding of key concepts of customer analytics and metrics (e.g. ARPA, Customer lifetime value, customer segmentation)-
- Proficiency with BI tools (Tableau or DataStudo)-
- Advanced ability to analyze / draw insights from data and clearly communicate them (verbal/written) to the stakeholders and senior management-
- Strong storyteller, able to build a strategy through to execution-
- Strong communication skills, verbal and written. Bilingualism in English/French is an asset.-
- Works independently with mínimal oversight and technical support from manager-
- Strong analytical skills and good intuition with numbers, connecting the dots, synthesizing disparate information sources and storytelling-
- Ability to work with cross-functional teams-
- Team player and collaborative spirit- #LI-Hybrid
- #LI-JS1

Location:
Montréal, QC

Company:
Cogeco Connexion Inc

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

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