Sales & Marketing Coordinator

2 weeks ago

Whistler, Canada Crystal Lodge Full time

Crystal Lodge is recruiting for a full-time, year-round Sales & Marketing Coordinator to join our Sales & Marketing team. This is a fantastic opportunity for someone who has previous reservations and revenue experience within a hospitality setting and looking to make the next step within their career.

The main focus of this role is to work closely with the Director of Sales & Marketing by supporting all aspects of the sales and marketing cycle. Your primary responsibilities will be to:

- Assist the Director of Sales & Marketing to identify opportunities and implement marketing and advertising campaigns, strategies, plans, and objectives; researching, planning, and organizing promotional presentations, maintain updated promotional calendars in an effort to execute our Sales and Marketing plan.
- Ensure daily workflow, schedules, and project deadlines are being met as defined by DOSM for both the Hotel.
- To maintain, manage and monitor all of the hotel social media ‘sites’ including but not limited to; Proprietary website, Facebook, Instagram, and YouTube with support from the DOSM.
- Develop compelling and tailored content for each advertising campaign, including taking photographs for the hotel’s social media and marketing use.
- Prepare a monthly marketing report by collecting, analyzing, and summarizing sales data.
- Improve branded website(s) SEO through the management and implementation of blog and newsletters
- Work with 3rd parties to ensure online advertising dollars are being stretched to maximize ROI.
- Negotiate supplier and advertising contracts with guidance from the Director of Sales & Marketing.
- Proactive approach with media and public relations, including recruiting media and hosting media sites with the Director of Sales & Marketing.
- Communicate promotional initiatives and campaigns to all internal managers.
- Manage Festival and Event sponsorships to ensure the hotel is maximizing all opportunities to emulate the brand.
- Attend and contribute to weekly revenue management meetings. Ensure ad campaigns are working in conjunction with Revenue need periods.
- Develop and maintain all marketing collateral and sales proposals for print, radio, social media, tv campaigns and in-house initiatives.
- Schedule and Execute video and photo shoots, as necessary. Manage all image and video libraries.
- Perform day to day group Sales activities of the hotel including client relations, marketing initiatives, prospecting, and sales reporting.
- Support the Reservations team with inbound inquiries.
- Conduct and lead site tours of the hotel as required.
- Assist in developing and maintaining effective partnerships with group clients and resort partners (i.e. Tourism Whistler, Whistler Blackcomb).
- Together with DOSM, represent the hotel at industry trade shows, events, and relationship development meetings.
- Perform other tasks as assigned by management.

EXPERIENCE
- Strong Marketing, social media, graphic design, and blogging background is necessary.
- Front Desk, Reservations or Sales experience in a medium sized property with proven experience in customer service and selling.
- Post-Secondary Education or equivalent
- A proven track record of consistently contributing to improving property/service standards.

SKILLS AND ABILITIES
- We are looking for a positive, energetic, and motivated self-starter who believes in providing true customer service while maximizing revenue opportunities for the hotel.
- You lead by example, with a strong work ethic and are results driven.
- Excellent time management and organizational skills with the ability to multitask effectively in complex situations while portraying a calm, assured and professional manner at all times.
- Strong computer skills are necessary.

PROFESSIONAL SKILLS
- You must be familiar with hotel operating systems and software, and be computer literate in, Outlook, Microsoft Word, Excel, and Publisher.
- Proficient in Adobe Suite including Photo Shop, Illustrator, and InDesign.
- Experience with Google analytics is required.
- You are a team oriented and share your positive attitude with your fellow peers.
- Good attention to detailed with the ability to meet tight deadlines.
- You are organized and good at multi-tasking.
- You must have strong oral and written communication skills.

BENEFITS & PERKS
- Summer leisure benefit end of season bonus
- Staff discounts at Beacon Pub & Eatery, Table Nineteen at Nicklaus North, Nicklaus North and other GolfBC destinations
- Annual complimentary stay at the hotel
- Great employee recognition programs
- Fun staff events year-round
- Extended health benefits
- Growth and training opportunities
- A dedicated and supportive management team
- Please note that the desired start date would be April 17th or 24th

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