Marketing Specialist

5 days ago


Mississauga, Canada CIMT College Full time

The marketing specialist will be responsible for developing and executive integrated marketing campaigns for generating quality leads of local, international admissions, and corporate training business
- **
Digital Marketing** - Developing and implementing digital marketing campaigns - extensive experience in Google Ads, and other social media platforms - Facebook, Linkedin and Instagram
- ** Traditional Media** - Work with local radio, TV, newspapers, and advertising agencies to bring innovative and cost effective lead generation and branding solutions
- ** Content Management**:

- Design and create digital content for websites, social media, blog, Newsletter etc.
- ** Publishing** - Design and create digital flyers, banners and other promotional materials
- ** Coordination** - Work closely with the admission team and organize recruitment events such as info sessions, webinars etc.
- ** Presentation**:

- Creating excellent powerpoint presentations
- ** Data Analysis and Reporting** - Prepare monthly analytics and admission reports and additional customized reports
- ** Budgeting and Billing**:

- Assist in budgeting and managing billing and marketing expense tasks as needed
- ** Additional Responsibilities** - Work with Corporate Sales Department to generate leads, fix appointments and facilitate in writing customized proposals
- Other duties as assigned

**Qualifications**:

- Experience in handling PPC Google ads, and with social media platforms (Hootsuite, Twitter, LinkedIn, Instagram, Facebook,YouTube)
- Excellent written and verbal communication skills including ability to write sales copy
- High proficiency in Microsoft Office and Google Suite Tools such google sheets, Microsoft Excel, PowerPoint etc.
- High proficiency in graphic design tools such as Adobe Suite, Canva etc.
- Ability to multi-task & meet deadlines
- Strong analytic and reporting skills
- Experience with content management systems (e.g., WordPress) and common plugins is an asset



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