Marketing Specialist
5 days ago
The marketing specialist will be responsible for developing and executive integrated marketing campaigns for generating quality leads of local, international admissions, and corporate training business
- **
Digital Marketing** - Developing and implementing digital marketing campaigns - extensive experience in Google Ads, and other social media platforms - Facebook, Linkedin and Instagram
- ** Traditional Media** - Work with local radio, TV, newspapers, and advertising agencies to bring innovative and cost effective lead generation and branding solutions
- ** Content Management**:
- Design and create digital content for websites, social media, blog, Newsletter etc.
- ** Publishing** - Design and create digital flyers, banners and other promotional materials
- ** Coordination** - Work closely with the admission team and organize recruitment events such as info sessions, webinars etc.
- ** Presentation**:
- Creating excellent powerpoint presentations
- ** Data Analysis and Reporting** - Prepare monthly analytics and admission reports and additional customized reports
- ** Budgeting and Billing**:
- Assist in budgeting and managing billing and marketing expense tasks as needed
- ** Additional Responsibilities** - Work with Corporate Sales Department to generate leads, fix appointments and facilitate in writing customized proposals
- Other duties as assigned
**Qualifications**:
- Experience in handling PPC Google ads, and with social media platforms (Hootsuite, Twitter, LinkedIn, Instagram, Facebook,YouTube)
- Excellent written and verbal communication skills including ability to write sales copy
- High proficiency in Microsoft Office and Google Suite Tools such google sheets, Microsoft Excel, PowerPoint etc.
- High proficiency in graphic design tools such as Adobe Suite, Canva etc.
- Ability to multi-task & meet deadlines
- Strong analytic and reporting skills
- Experience with content management systems (e.g., WordPress) and common plugins is an asset
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