Social Media Manager

4 days ago


Edmonton, Canada The Public Food Hub Co. Full time

**Placement description**

The Public is a place where food lovers and food makers unite through markets, kitchens, retail and community. We have an exciting opportunity within our growing company. The Social Media Manager is responsible for growing our audiences and increasing engagement on our social platforms including Facebook, Instagram, Twitter and LinkedIn. As the Social Media Manager, you will manage The Public’s online presence and voice by leading strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns. Along with maintaining a posting schedule, you will create regular platform-specific content including posts, videos, and graphics.

**What you’ll do: duties and responsibilities**
- Manage day-to-day handling of all social media channels such as Facebook, Instagram, Twitter, Tiktok and LinkedIn.
- Utilize social platform(s) to build community, increase reach and engagement, and support broader marketing efforts across all Public platforms.
- Manage The Public’s social media identity.
- Oversee, plan and deliver content using scheduling tools such as Canva, Monday and AirTable.
- Develop, launch and manage campaigns that promote The Public’s brand.
- Formulate high-quality written and visual content for all social media campaigns.
- Build brand awareness by engaging relevant influencers.
- Monitor and report on key performance indicators (KPIs)—like link clicks, likes, and other metrics. Analyze data to determine success of campaign objectives.
- Manage, motivate and coach junior staff such as interns, specialists and community team.
- Work with the entire team to ensure copy and content is created and deadlines are met.
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
- Set targets to increase brand awareness and increase customer engagement.
- Manage a budget for social media activities.
- Work closely with the company Founders, the Director of Community Operations and the Director of Product Operations.

**Experience and qualifications**
- 2-5 years of social media marketing experience.
- A passion for food and building community.
- Experience working with and developing a marketing and content plan.
- Ability to derive insights and solutions from metrics and marketing data.
- Ability to follow in-house style and/or brand guidelines.
- Experience creating graphic posts tailored to social media platforms and collaborating with other creatives.
- Understanding of graphic design principles.
- Copywriting and editing an asset
- Ability to develop the right voice for each social media platform.
- Proven ability to build social media communities.
- Ability to study and interpret marketing analytics to measure the success of campaigns.
- Good leadership skills to organize junior social media/communications specialists/interns, if applicable.
- Excellent communication and problem solving skills.
- Ability to thrive in a fast-paced environment.
- Experience with Canva preferred.
- Video experience is an asset, but not required.

**Conditions of employment**
- Social Media Manager will work from The Public head office, with some work-from-home options available.

**Compensation**
- Salary
- 40-44 Hrs per week, Monday to Friday
- Benefits after 3 month probation period review

**Job Types**: Full-time, Permanent

**Salary**: $40,000.00-$45,000.00 per year

**Benefits**:

- Extended health care
- On-site parking
- Paid time off
- Work from home

Schedule:

- 8 hour shift

**Experience**:

- Social media management: 2 years (required)


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