Avp, Digital Marketing

1 month ago

Oakville, Canada Geotab Full time

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

**Who you are**:
We are always looking for amazing talent who can contribute to our growth and deliver results Geotab is seeking an Associate Vice President, Digital Marketing who will set the tone, strategy and roadmap for overall digital marketing at Geotab. This position will manage execution of Digital Marketing plans for all Geotab brands through a high-performing team of digital marketers tasked with delivering qualified opportunities for the business. This team delivers world-class programs in SEO, Digital Experience, Demand Generation, Account Based Marketing (ABM), Social Media and Conversion Rate Optimization (CRO). If you love technology, and are keen to join an industry leader — we would love to hear from you

**What you’ll do:
As an extension of the digital team, you will lead engagements with the organization’s digital agencies (globally) to maximize prospect, customer, and partner engagement and conversion across all digital environments. You will implement measurable marketing experiences that extend the Geotab brand globally and grow its funnel from digital channels by developing paid and earned media strategies, testing and experimenting aggressively, and scaling initiatives to drive digital acquisition for the organization’s diverse portfolio of products.

**How you’ll make an impact**:

- Lead the team - be resilient, bring positive energy, inspire team members and colleagues, remove roadblocks, acknowledge challenges, and help find a fast and effective path to success.
- Develop a transformative and global digital marketing strategy that aligns with corporate and regional business and revenue goals.
- Identify and outline a unified digital journey for prospective and existing customers and partners from awareness to post purchase across all Geotab digital channels and properties.
- Build and scale global and regional ABM programs.
- Leverage digital channels to target key audiences through 1:1, 1:few and 1:many campaigns.
- Align strategy, lead generation and pipeline efforts to region/business/segment/channel strategy.
- Develop and manage global digital marketing campaigns and plans across all Geotab digital channels in support growing awareness, engagement, lead generation, conversion and revenue.
- Work with Geotab’s agencies to manage key strategies and deliver regular reporting including executive-level performance analysis that connects initiatives to bottom line results.
- Leverage and optimize the full range of marketing digital channels based on reputational goals, business objectives, data readiness, target audience preferences, and the overall prospect, customer, and partner experience.
- Evolve owned digital channels leveraging new technologies and strategies to drive engagement, interest and conversions.
- Liaise with internal and external teams to assess digital metrics and trends to improve and/or add functionality, drive higher engagement and longer time spent on site/page, and increase conversions in an effort to improve program performance and ROI.
- Manage budgets, develop cohesive conclusions and present key findings to marketing executives.
- Develop and deliver SEO and content strategy to position Geotab as #1 in priority regions and market segments.

**What you’ll bring to this role**:

- 10-12 years experience of Digital marketing leadership and hands on experience in demand generation, SEO, CRO, website management, performance marketing, and ABM.
- 5-8 years of B2B Software or Saas Experience.
- People-focused leader with proven ability to build creative, collaborative teams, develop people, and link performance to overall business objectives.
- Has a history of building successful Digital Marketing programs.
- Has understanding or experience implementing digital strategies to drive increase in market share within a reseller business model.
- Experience in developing and implementing digital strategies with a proven ability to leverage research and analysis to drive direction, best practices, and process improvements.
- International expe

  • Digital Marketing Manager

    4 weeks ago

    Oakville, Canada Evolve Business Advisory Full time

    **JOB DESCRIPTION: DIGITAL MARKETING MANAGER** **Evolve Business Advisory **is a global company that works alongside our clients to **Change**, **Transform **and **Grow **their business. Our focus areas are Business Acceleration and Business Incubation for socially driven brands in multiple industries. With operations in Toronto, Newport Beach, Mexico City...

  • Digital Marketing Manager

    4 weeks ago

    Oakville, Canada Peter Mielzynski Agencies Full time

    Overview: PMA Canada is a leading agent and distributor of premium spirits, wines and beer in Canada. We represent an enviable portfolio of leading premium beverage alcohol brands and pride ourselves on providing Service Excellence for our Suppliers, Customers & Consumers. PMA's Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner....

  • Digital Marketing Manager

    3 days ago

    Oakville, Canada Entripy Custom Clothing Full time

    **About us**: Entripy is Canada’s leader for custom printed apparel, uniforms and promotional items. With screen printing, digital printing and embroidery all done in-house, Entripy delivers custom branded solutions for companies and organizations across Canada looking to “put their logo on it”. Proudly Canadian, Entripy’s use of proprietary...

  • Avp, Partner Program

    4 days ago

    Oakville, Canada Geotab Full time

    **Who you are**: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we...

  • Digital Marketing

    2 days ago

    Oakville, Canada St. Mildred's-Lightbourn School Full time

    Full-time Permanent Position Who We Are Located on 10 beautiful acres in the heart of Olde Oakville, St. Mildred’s-Lightbourn School (SMLS) is a premier independent school for girls from JK through to Grade 12. Our mission is to engage each girl in a personalized, real-world learning experience where she explores her unique pathways within a nurturing...

  • AVP, Partner Program

    4 days ago

    Oakville, Canada Geotab Full time

    Who you are: We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we...

  • AVP, Partner Program

    1 day ago

    Oakville, Canada Geotab Full time

    Who you are:We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we...

  • AVP, Partner Program

    1 day ago

    Oakville, Canada Geotab Full time

    Who you are:We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we...

  • AVP, Partner Program

    1 day ago

    Oakville, Canada Geotab Full time

    Who you are:We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we...

  • Digital Marketing and Content Strategist

    1 month ago

    Oakville, Canada KingswaySoft Inc. Full time

    **The Opportunity**: **Required Experience**: - Bachelor Degree or equivalent qualification - 3-5 years of experience in digital marketing or technical writer capacity with a focus on B2B **Required Skills**: - Proficient in website development, content management, web graphics, multimedia, online presence - Superior written communication skills -...

  • Digital Marketing

    2 days ago

    Oakville, Canada CIS Ontario Full time

    Role Overview To support our vision of empowered young women challenging and transforming the world, we are currently seeking a Digital Marketing & Content Specialist. Reporting to the Head of Marketing & Communications, the Digital Marketing & Content Specialist is a compelling storyteller - someone who can easily identify communications...

  • Digital Marketing Specialist

    1 month ago

    Oakville, Canada KingswaySoft Inc Full time

    We are currently looking for a strong full-time Content Marketing Specialist to be a key member of our growing team. The Content Marketing Specialist will collaborate with various resources within the team to deliver the best-of-breed marketing strategies which fuel our future growth. If you have excellent communication skills, a passion for writing,...

  • Marketing Coordinator

    1 week ago

    Oakville, Canada Town of Oakville Full time

    **Job Details**: **Part Time (Non-UnionT)**: **Posting Status**: **Open to all current Town of Oakville employees and external applicants**: **Duration**: **7-month contract opportunity, average 24 hours per week, ending on March 31, 2024.**: **Closing Date**: **Applications for this position must be received at **oakville.ca** **by no later than 11:59 pm...

  • Analysis and Digital Marketing Coordinator

    7 days ago

    Oakville, ON, Canada Summit Search Group Full time

    The Channel Marketing Manager is responsible for the implementation and execution of channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU’s). They will be skilled at working on cross-functional teams including SBU’s, Digital/eBusiness, Sales, Marketing Services and Global Brand Management. Collaborate...

  • Analysis and Digital Marketing Coordinator

    1 week ago

    Oakville, ON, Canada Summit Search Group Full time

    Position Scope: The Channel Marketing Manager is responsible for the implementation and execution of channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU’s). They will be skilled at working on cross-functional teams including SBU’s, Digital/eBusiness, Sales, Marketing Services and Global Brand...

  • Analysis and Digital Marketing Coordinator

    1 day ago

    Oakville, ON, Canada EightSix Network Inc Full time

    Channel Marketing Manager - 18 Month Contract Part Time / Full Time Channel Marketing Manager - 18 Month Contract The Channel Marketing Manager is responsible for the implementation and execution of channel-specific marketing strategies to achieve P&L objectives across Strategic Business Units (SBU’s). They will be skilled at working on...

  • AVP, Partner Program Sales Oakville, ON

    1 day ago

    Oakville, Canada Geotab Inc. Full time

    We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we would love to...

  • AVP, Partner Program Sales Oakville, ON

    1 day ago

    Oakville, Canada Geotab Inc. Full time

    We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we would love to...

  • AVP, Partner Program Sales Oakville, ON

    1 day ago

    Oakville, Canada Geotab Inc. Full time

    We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Associate Vice President, Partner Program who will be responsible for the strategic direction, overall management and success of Geotab’s partner program. If you love technology, and are keen to join an industry leader — we would love to...

  • Digital Customer Acquisition Marketing Student

    4 weeks ago

    Oakville, Canada CT Bank Full time

    **Help us boldly shape retail in Canada** Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need...