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Marketing Coordinator

1 month ago

Oakville, Canada Town of Oakville Full time

**Job Details**:
**Part Time (Non-UnionT)**:
**Posting Status**:
**Open to all current Town of Oakville employees and external applicants**:
**Duration**:
**7-month contract opportunity, average 24 hours per week, ending on March 31, 2024.**:
**Closing Date**:
**Applications for this position must be received at **oakville.ca** **by no later than 11:59 pm on** **August 1, **2023.**:
**We offer**:

- **An optional defined benefit pension plan (OMERS)**:

- **A progressive work environment that promotes a work/life balance and strives to be a great place for great people to do great things**:
This position reports to the Director of Economic Development.

**Responsibilities**:
The Digital Main Street Ontario Grants program expands the previously existing Digital Main Street (DMS) program developed in partnership by the City of Toronto and the Toronto Association of Business Improvement Areas (TABIA). Thanks to a renewed investment in the DMS Ontario Grants Program (OGP) from the provincial government, many more of the province’s small businesses are able to take full advantage of digital technologies and e-commerce platforms to increase their revenues and create jobs.

The focus of the role is to work one-on-one with main street businesses and provide the following services:
**On-boarding Assistance**
- Conduct pre-business visit research to best understand the BIA, neighbourhood and businesses. Work with the DSS team, to set-appointments or go door-to-door to onboard main street businesses to the Digital Main Street platform.
- Walk-through the on-boarding survey with the business owner and use appreciative inquiry methods to best understand their business goals and how digital tools/technology can assist them in meeting their goals.
- The full extent of issues may not be readily apparent and often require investigation and research. Analysis and/or problem solving requires interpretation of information according to established techniques and principals.
- Assist the business in staying in touch with Digital Main Street by subscribing to the e-newsletter and social media channels.

**Advisory Services**
- Provide recommendations to business owners for the types of tools and technologies that could be utilized, based on the on-boarding assessment.
- Once the business has been on-boarded to the Digital Main Street platform, the Digital Service Squad member will walk through the Digital Assessment and Recommendations with the business owner.
- Assist the business owner in identifying their first priorities and the first digital tools/technology they need to activate.
- Review vendor recommendations made through the platform and lead the business owner to relevant deals/discounts on the platform.

**Activation/Implementation**
- Coordinate materials and resources to carry out own tasks, individual projects or complex processes/activities. Prioritize work according to deadlines.
- Activate and implement free, easy-to-use digital tools and technologies that businesses would like to use (i.e., building a basic website, activating social media accounts, etc.) and provide resources for additional learning. This may be accomplished in one-on-one meetings with businesses or through the planning and delivery of a workshop for multiple businesses.
- Deliver services according to the framework of policies and procedures, selecting and adapting specific services according to customer requirements. Assess the businesses’ requirements and adapt the way service is supplied within the framework of policies and guidelines, to best serve the client’s needs.

**Reporting**
- Complete field notes and report on a weekly basis to the Director of Economic Development
- An interim performance evaluation will occur to ensure fit for the Digital Service Squad, halfway through the contract.
- Must attend Team Meetings.
- May be required to attend workshops and events related to Digital Main Street.
- Must ensure all data is accurately and completely entered within the Digital Main Street CRM (Hub Spot) after each business interaction or on a daily basis.

**Special Projects**
- Responsible for leading the implementation of special projects and/or community-wide initiatives (i.e. Google 360 photography).
- Work with the Director of Economic Development to ensure successful activation of initiatives and increased Digital Main Street engagement.

**Qualifications/Skills**:

- Have completed post secondary education in Business, Marketing, Communications or related discipline
- Possess strong communications skills (written and verbal)
- Possess strong interpersonal and relationship building/relationship management skills
- Possess excellent organizational and time management skills
- Have experience in a sales role and/or marketing environment
- Be able to travel to and work independently (or remotely) with local businesses
- Be familiar with digital technologies for small business (e.g., web, social media, e-commerce, etc.)
- Be able

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