Search & Social Digital Marketing

1 week ago


Aurora, Canada TK HOME Full time

**Marketing Specialist**

**About TK HOME**:
TK HOME is seeking a Marketing Specialist to lead and innovate our digital marketing initiatives as we expand our presence in the overstock retail industry.

The Marketing Specialist will play a crucial role in developing comprehensive marketing strategies that align with our goals of increasing online engagement and boosting in-store sales.

**Key Duties**:

- **Facebook Marketing**: Craft and manage targeted advertising campaigns on Facebook, optimize engagement through content curation, and leverage analytics to improve campaign performance.
- **Google Analytics**: Utilize Google Analytics for deep-dive analysis into web traffic and user behavior to refine marketing strategies and enhance user experience.
- **Google Ads**: Execute effective Google Ads campaigns, selecting optimal keywords and ad placements to increase visibility and drive significant traffic.
- **Graphic Design**: Design compelling digital assets with graphic design tools like Adobe Photoshop or Canva to support marketing campaigns across digital platforms.
- **AI Editing**: Utilize Adobe software and AI tools to create visually appealing and high-performing digital assets for advertising campaigns and social media content.
- **Web Development**: Enhance website functionality using HTML and open-source coding, ensuring effective integration of marketing content to improve user engagement.
- **Sales Enhancement**: Strategize and execute marketing initiatives that directly contribute to increased in-store sales, including promotions, in-store events, and collaboration with sales teams to optimize merchandising and product placement.
- **Other Marketing & Social Media**: Brief work on platforms such as instagram and titkok.

**Qualifications**:

- Proven experience in managing robust Facebook campaigns and engaging a diverse audience.
- Advanced proficiency with Google Analytics and Google Ads, with a track record of optimizing campaigns for performance.
- Strong graphic design skills, with expertise in Adobe Photoshop or Canva.
- Experience with HTML and open-source coding, capable of maintaining and enhancing website aesthetics and functionality.
- Broad knowledge of marketing across various social media platforms and traditional marketing channels.
- Demonstrated ability to drive sales through creative and effective marketing strategies.

**We Offer**:

- A pivotal role in a growing retail company with substantial opportunities for personal and professional development.
- Competitive compensation package and a dynamic work environment.

Join TK HOME and be a key player in transforming our marketing landscape and driving our sales to new heights

Pay: $20.00-$40.00 per hour

**Benefits**:

- Casual dress
- Dental care
- Life insurance
- On-site parking
- Store discount
- Vision care

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

**Experience**:

- Facebook Advertising: 2 years (required)
- Google Ads / Analytics: 2 years (required)
- Graphic design: 2 years (required)
- Sales Enhancements: 2 years (required)
- Adobe / Photoshop: 2 years (required)

Licence/Certification:

- G2 (preferred)

Work Location: In person

Application deadline: 2024-05-08
Expected start date: 2024-05-10



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