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Content Marketing Strategist
3 months ago
This is a unique opportunity to help build a brand from scratch The Content Marketing Specialist plays a key role in our team and will be responsible for the timely creation, delivery, and quality of all marketing content.
The Specialist will collaborate with cross functional departments, subject matter experts, and the Digital Marketing Specialist to write, develop, and optimize content that effectively positions our products and brand within the transit industry.
The Specialist will strive to create compelling content to support omnichannel marketing efforts and will contribute to customer education and case study formation, white papers, internal and external communication, and other written communication as needed.
In addition to content expertise, the Specialist may contribute to projects such as industry conferences and events or campaign management.
Partner with relevant subject matter experts to develop firm foundation of product knowledge; maintain active grasp on industry trends and conduct meaningful research to aid in calibration of marketing strategiesDevelop editorial governance of content to ensure consistency with branding presentation and messaging
Partner with Sales and Marketing Director to establish and monitor performance metrics; Contribute to event organization and campaign creation management
BA/BS in marketing, communications, or relevant field
3+ years' experience in producing high quality marketing content based on industry knowledge and targeted customer audience research
2+ years' experience in project coordination with increasing responsibility
experience with project management software (i.e., Proven portfolio of work showcasing content writing skills in a B2B marketing environment
Demonstrated ability to write clear, concise, and compelling content; ability to turn complex information into digestible, engaging content
Possess a high attention to detail with an eye for brand and messaging consistency
Experience producing content within the SaaS/technology space strongly preferred
We are a hybrid-remote workplace combining in-office and remote work to varying degrees based on role requirements and employee location.
This position may involve occasional travel within North America to participate in trade shows, collaborate with team members and attend professional training and development sessions.
