Content Coordinator

2 weeks ago

Vancouver, Canada Small Business BC Full time

**Content Coordinator**

Small Business BC

Reports to: Digital Content & Website Manager

Status: Full-time Employee

**ABOUT SMALL BUSINESS BC**

SBBC is an independent non-profit providing holistic support to BC businesses throughout their entire journey. We provide affordable, universal access to expert advice, education and unbiased business resources. We ensure every BC business has someone in their corner—whether they need practical advice or a source of inspiration. Supported by PacifiCan and the BC Ministry of Jobs, Economic Development and Innovation, we celebrate and champion the thriving small business community within BC.

**PRIMARY FUNCTION**

The Content Coordinator develops, coordinates, and maintains online content and hardcopy collateral for SBBC. Special focus will be on information regarding accessibility, such as removing barriers for persons with disabilities, for a special project.

**JOB DUTIES AND TASKS**

1. Create, develop and maintain content for the SBBC website
- Research and writes business and education articles, blogs, business profiles, Q&As, other forms of business information resources;
- Builds and develops relationships with external writers, bloggers and others providing content;
- Develops and updates product descriptions and promotions to drive engagement;
- Copyedits and proofreads all web content;
- Maintains a consistent look and feel throughout all web properties that aligns with SBBC’s brand voice;
- Works with the Marketing team to maintain and develop the master content calendar for all web properties;
- Tracks and reports on all site metrics, monitoring for patterns and opportunities to make genuine improvements to increase awareness of the website;
- Plans, schedules, and coordinates all required maintenance of content in accordance with emerging accessibility / inclusivity best practices and regulations

2. Coordinates website structure and administration
- Identifies opportunities to develop the design, functionality and usability of SBBC’s website, in line with project and organizational objectives;
- Coordinates web projects across departments and within the project team;
- Works with third-party suppliers to plan and deliver content on schedule.

3. Coordinates creation and maintenance of hardcopy business materials
- Creates checklists, handouts, and collateral materials to inform the small business community;
- Ensures maintenance activities scheduled and carried out for updates and edits to collateral

4. Coordinates internal knowledge resources for the SBBC
- Research, create and maintain internal information-based resources that serve as a reference for staff who deliver business information services to clients;
- Assigns internal content maintenance activities to various staff and review submissions for publishing internally

5. Other related duties
- Supports SBBC team with copywriting as needed;
- Keeps up with small business trends by setting alerts, subscribing to community newsletters and monitoring social media;
- Keeps current with emerging web technologies and content delivery methods;
- Performs miscellaneous job-related duties as assigned.

**QUALIFICATIONS**
- A degree or diploma in communications, marketing, or web planning & management, or an equivalent blend of education and business related experience.
- Minimum 2 years’ experience in managing and producing quality content
- Experience in web optimization and conversion in a similar service-focused organization
- Experience working with issues related to persons with disability, accessibility, diversity, equity and/or inclusivity is considered an asset
- Experience working in an office environment, strong team player
- Experience handling confidential information and sensitive matters with discretion and tact
- Advanced knowledge of web writing, search engine optimization and website administration (WordPress CMS)
- Strong knowledge and competency in web and online marketing strategy
- Knowledge of sales conversion optimization techniques
- Basic understanding of web server technology
- Detailed knowledge of browser and user interfaces
- Knowledge of the concepts and impacts of branding
- Knowledge in information sharing and collaboration technologies
- Excellent Adobe skills (e.g. Illustrator, Photoshop, InDesign)
- Excellent writing, research and editing skills
- Excellent communication skills
- Excellent work ethic and basic understanding of small business practices and issues
- Strong computer skills in MS Office, Outlook, CRMs, registration systems, etc.
- Ability to provide excellent customer service under pressure and deal with multiple priorities
- Ability to work in French is considered an asset, as well as additional languages (e.g. Spanish, Mandarin, Cantonese or Farsi)
- Entrepreneurial mindset
- Thrive in a fast-paced environment with strong organizational skills, follow-through and ability to juggle competing priorities with limited supervision

**W

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