Digital Content and Engagement Strategist

Staff - Non UnionJob CategoryM&P - AAPSJob ProfileAAPS Salaried - Information Services, Level BJob TitleDigital Content and Engagement StrategistDepartmentAdministration and Operations | Office of Respectful Environments, Equity, Diversity and Inclusion | Faculty of MedicineCompensation Range$6, $9,418.83 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End DateMarch 18, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

This position is located within a health-care facility, therefore, the successful candidate will be required to provide verification of full vaccination against Covid-19 provided prior to the start date, as required by a provincial health mandate.

This position is expected to be filled by promotion/reassignment and is included here to inform you of its vacancy at the University.

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

The Digital Content and Engagement Strategist of the REDI Office leads, plans, project manages, and delivers strategic communications to inform, educate, and engage the Faculty of Medicine's staff, faculty, and learners. This work is a vital component to REDI's activities to promote equity and inclusion. Because of the distributed nature of the Faculty of Medicine, the REDI website and newsletter is a critical component of the REDI Office's educational programming in order to work to change the culture and practice in relation to equity, inclusion, decolonization, Indigenization, respectful environments, anti-racism and anti-oppression. The communications work in the REDI Office is complex because our unit functions to support the thriving and belonging of diverse historically, persistently and systemically marginalized groups. This requires extensive EDI knowledge to move forward on projects while responding to conflicting and diverse feedback from different groups and carefully navigating the goals of support and inclusion for these groups and other strategic commitments of the Faculty and university. The newsletter, website and events promotions are the main on-ramp to engage a broad spectrum of people to begin the process to create change within their distributed units.

The Digital Content and Engagement Strategist develops the strategy for digital content, leads and project manages complex projects related to Digital Content and Engagement that require a deep understanding of the structure of the Faculty of Medicine, equity, inclusion and accessibility, communications, web design, institutional analysis and data visualization. These projects may include using data analytics to create interactive dashboards, and data visualizations to effectively capture meaningful insights and trends about REDI's programming for presentation to senior leadership (eg. creating the REDI annual report). It also includes developing and maintaining a project management system to track and evaluate services, and engagement of the REDI team (including the success and impacts of consultations and events).

The reach of the REDI unit is substantial. Our newsletter alone is shared with the Faculty of Medicine faculty, staff, researchers and learners across BC, totaling approximately 20,000, which are distributed across 4 University Academic Campuses, 11 Clinical Academic Campuses, 17 Affiliated Regional Centres and 65+ Community Education Facilities/ Rural and Remote Distributed Sites. Given the extensive reach of the REDI Office, communications is very important in terms of the content, messaging and accuracy. In addition, REDI's website and events further reach alumni clinicians and medical professionals in BC health authorities (including five regional health authorities, Provincial Health Services Authority, and Providence Health Care), as well as Indigenous communities. The strategist also engages with FoM communicators' network, the FoM Creative and Communications office and other units and EDI leads on UBC campus to promote REDI's work across campus and to promote EDI related work across the Faculty of Medicine in REDI's channels. This role coordinates and leads the strategic, timely, informative, two-way communication for a diverse range of groups through websites, newsletters, and surveys. With a deep understanding of equity and inclusion, the digital Content and Engagement Strategist is a champion for raising awareness and creating behavioural and cultural change about equity and inclusion and clearly showcasing the impacts of the REDI Office to leaders and partners in a manner that is aligned with REDI's strategic priorities, UBC brand and the Faculty of Medicine's strategic commitments.

Organizational Status

The University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities in the world. Since 1915, UBC's entrepreneurial spirit has embraced innovation and challenged the status quo. UBC encourages its students, staff and faculty to challenge convention, lead discovery and explore new ways of learning. At UBC, bold thinking is given a place to develop into ideas that can change the world.

Our Vision: To Transform Health for Everyone

Ranked among the world's top medical schools with the fifth-largest MD enrollment in North America, the UBC Faculty of Medicine is a leader in both the science and the practice of medicine. Across British Columbia, more than 12,000 faculty and staff are training the next generation of doctors and health care professionals, making remarkable discoveries, and helping to create the pathways to better health for our communities at home and around the world.

The Faculty—comprised of approximately 2,200 administrative support, technical/research and management and professional staff, as well approximately 650 full-time academic and over 10,000 clinical faculty members—is composed of 19 academic basic science and/or clinical departments, 3 schools, and 25 research centres and institutes. Together with its University and Health Authority partners, the Faculty delivers innovative programs and conducts research in the areas of health and life sciences. Faculty, staff and trainees are located at university campuses, clinical academic campuses in hospital settings and other regionally based centres across the province. The UBC Vancouver Campus is located on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam) people. The City of Vancouver is located on Musqueam, Squamish, and Tsleil-Waututh First Nations territory.

REDI

The Office of Respectful Environments, Equity, Diversity & Inclusion: REDI Office supports the Strategic Plan commitment to transforming our culture by providing leadership across the Faculty of Medicine in the areas of respectful environments, equity, inclusion, decolonization, anti-oppression and anti-racism. REDI collaborates across the Faculty, the university, and with community partners to implement action plans that will lead to systemic and behavioural change. The Digital Content and Engagement Strategist is a member of the REDI team and reports to the Associate Director of the REDI team.

Work Performed

The incumbent works independently and develops communication strategies, using different communication channels to provide educational content about equity and inclusion across the Faculty of Medicine. The incumbent also promotes REDI services and activities in alignment with the Faculty of Medicine Creative and Communications Office and the Faculty's vision. The incumbent engages with feedback from different partners and collaborators to ensure that the REDI digital content is inclusive and equitable.

The incumbent designs accessible surveys and analyzes Google Analytics data, performing data analytics and programming if needed to support institutional analyses and assess the impacts of educational resources, consultations and workshops and web resources. The incumbent will provide digital content and communications advice and expertise to the team of equity advisors in order to support the impact of the educational resources.

Through leading the communication strategy, the incumbent plays a pivotal role in demonstrating the Faculty's commitment to equity, inclusion, reconciliation and Indigenization, creating on-ramps for individuals to engage in this work, encouraging behavioural and attitudinal changes, developing stronger networks of equity actors across the Faculty of Medicine and BC health care professionals. In this work, the incumbent works collaboratively with the REDI team and other partners across the Faculty of Medicine, including the Faculty of Medicine Creative and Communication Office, Digital Solutions and the network of communicators within various departments and administrative units across the entire faculty. In addition to the Faculty of Medicine's Communicators' Network, the incumbent builds relationships with UBC Events, Equity and Inclusion Office, the UBC Indigenous Portal and communications staff working on equity and inclusion across STEM units at UBC to enhance the efficiency and efficacy of services, amplify REDI events and stories, and develop communication for diverse audiences.

Communication and Engagement Strategy

• Directs and oversees the development, implementation and maintenance of communication strategies and systems, tools and projects (REDI website, Mistreatment website, Respectful Environment website, on line reporting systems etc.).
• Using clear judgement, ensures that all communications are inclusive, equitable, accessible, and appropriate for a culturally diverse audience
• Project manages the annual REDI report and reports on ongoing progress to the team:
• Leads and provides oversight and direction of ongoing measurement and analytics for the website (eg. Google Analytics) and newsletter and identifies recommendations for evidence-based improvements related to communications strategies and digital content.
• Develops accessible systems and surveys to track the effectiveness of various REDI services and education/training platforms. Translates REDI's services into technical specifications for Microsoft lists and Power BI.
• Identifies areas for potential growth and presents this information to the team in order to help inform broader educational strategies.
• Uses data analytics software (such as Power Bi or Tableau) and coding (such as DAX formula expression language) to analyze data from different data sources (including Excel sheets and Microsoft Lists) to extract meaningful insights and trends about REDI's programming to inform decision making in the REDI team and the REDI annual report.
• Ensures emerging communication vehicles and tools are evaluated from a technical and user perspective and cost/benefit perspective prior to implementation. Consults with users and technical/IT support staff to continually enhance experiences
• Develops business cases and funding proposals and project timelines (including reporting and opportunities for internal/external feedback) for new communications initiatives that would benefit the communication strategy and support the evaluation of programming as directed by the Associate and Executive Director. Provides timely updates to leadership on the progress of these projects.
• Advises the REDI team with regards to accessible communications and digital content.
• Develops and maintains collegial relationships with key equity and inclusion actors (faculty, staff, students and trainees, affinity groups) to develop inclusive content and stories

Project Management

The incumbent leads, project manages, writes and develops the REDI website and REDI monthly newsletter as an integral communications tool to showcase commitments to equity and inclusion, engage people in this work and promote the work of REDI office and equity and inclusion initiatives more broadly across the Faculty of Medicine and UBC. The incumbent also leads and manages major projects that relate to digital content and evaluation, communication and analysis of the impacts of the REDI team such the REDI annual report.

• Leads collaborative projects with the REDI team and other partners within the Faculty of Medicine to create content for the website.
• Leads initiatives, creates, project manages and execute projects relating to communications and program evaluation to advance the impacts of the REDI Office.
• Develops, writes, edits, and curates a wide range of content from visual images, blogs, announcements and event posts. Supports the advisors with digital content and communications expertise to create engaging and accessible educational resources for the webpage.
• Responsible for maintaining and updating the Learner Mistreatment Help website and a Faculty/Staff Respectful Environment Website under the direction of the Learning Environment Advisor. Works collaboratively with team to create survey forms that support the ability to identify, track, collect and analyze data related to Learner Mistreatment.
• For various communications and digital content projects incumbent will develop timelines, and solicit input from different collaborators from within the Faculty of Medicine and the REDI team.
• Performs other duties as required.

Consequence of Error/Judgement

The incumbent is responsible for ensuring the smooth operation of the Office of Respectful Environments, Equity, Diversity and Inclusion. The position must exercise considerable judgment and initiative in decision making, including resolving issues not clearly covered by established guidelines. This position works within broad mandates, and work is reviewed in terms of fulfillment of mandates and achievement of executive goals.

Errors in judgement or failure to work cooperatively with stakeholders will impact project development, reputation, and quality. Lack of tact, diplomacy, or sensitivity when dealing with partners could potentially result in missed opportunities, damaged relationships, and loss of credibility for REDI and the Faculty. Poor planning could result in loss of time, productivity, and failure to operate the office sustainably or achieve long-term objectives. Inadequate consultation and planning could adversely affect the viability of the office or compromise project funding.

Supervision Received

Reports to the Associate Director, REDI, who provides general guidance but works independently, and has considerable latitude to exercise judgement, make decisions, and manage workflow.

Works closely and receives feedback from other members of the REDI Team and Faculty of Medicine Creative and Communications as well as from other partners and collaborators within the Faculty of Medicine.

Work is reviewed in terms of sound management practice and effective achievement of specific objectives.

Supervision Given

• Supervises, mentors, and supports contractors or students as needed to support expanded communication projects (podcasts, videos, design materials). The incumbent is responsible for providing ongoing updates to leadership, creating content, overseeing the project and ensuring timelines are met.
• On occasion provides technical guidance and training to equity advisors related to digital content
• The incumbent provides mentorship and training to the Administrative Coordinator of the REDI team, especially as it pertains to communications, technological support for events or basic data analysis.

Minimum Qualifications
Undergraduate degree in a relevant discipline. Minimum five years of related experience, or the equivalent combination of education and experience.

- Willingness to respect diverse perspectives, including perspectives in conflict with one's own

Demonstrates a commitment to enhancing one's own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications

Socio-institutional work context

• Work experience in a complex environment such as health care or higher education preferred. Knowledge of higher education, working in a faculty related to health policies procedures, governance and administrative systems an asset.
• Proven competencies and ability to effectively communicate, build relationships, interact and collaborate with understanding and respect about the unique needs of members from all communities and lived experiences.
• Deep understanding of how different types of communications approaches and information (included the loaded nature of certain words) can foster or thwart feelings of inclusion and belonging.
• Ability to recognize and appreciate the contributions of diverse colleagues. Committed to demonstrating respect to colleagues at every level by trusting in their abilities and knowledge to perform their roles and earning respect through meeting commitments.
• Experience working effectively with a diverse team to plan and execute a major project for internal and external audiences.
• Demonstrated ability to work in a dynamic, project-based environment and handle multiple and concurrent priorities with a high level of organizational skills, time management, and accuracy.
• Ability to work effectively under pressure to meet deadlines.
• Ability to effectively liaise with a central communications team to follow best practices and institutional standards.

Technical skills

• Demonstrated knowledge of website development and design, information technologies and communications tools. Strong knowledge of WordPress and newsletter platforms preferred.
• Experience creating reports and data visualizations for institutional analysis and digital material to support evaluations of programs for leaders and external audiences.
• Adept in researching, selecting, testing and measuring traditional and innovative communications channels.
• Excellent writing and editing abilities and oral communication skills.
• Ability to develop digital content for reports and create visually appealing and clear layouts of reports.
• Demonstrated experience in web content development, including content strategy, writing for the web, user experience best practices and search engine optimization.
• Proficiency in Microsoft Office and in particular, Excel, Power Point, Outlook and other platforms with advanced computer skills.
• Extensive experience with graphic/desktop publishing software, such as InDesign, Illustrator, and Photoshop, InDesign and Acrobat.
• Ability to use analytical tools, e.g. Google Analytics / Google Analytics 4 (GA4), Google Search Console, CrazyEgg, social media analytics, etc. to measure success and deliver actionable recommendations.
• Basic custom programming, data analytics and data science experiences are assets for this job. Knowledge of BI software, including Tableau or Power BI, is an asset.
• Ability to quickly grasp technical concepts and accurately understand capabilities and constraints of new and evolving digital communications related-technologies. Willingness to support and advise the REDI team with respect to these new technologies.
• Ability to advise and support technological concepts effectively to the REDI team and to partners and collaborators.

Inclusivity, accessibility and cultural humility

• Fosters strong and productive relationships with communications staff within the Faculty of Medicine as well as staff from other faculties in UBC to strengthen networks of support of equity and inclusion actors across the university and promote events that are open to people from the Faculty of Medicine.
• Demonstrates deep and widespread understanding of concepts related to respectful environments, justice, equity, decolonization, Indigenization and inclusion and willingness to learn about and deepen their own understanding of these concepts.
• Models and demonstrates good communication through active listening and appreciative inquiry and open to providing and receiving timely, constructive feedback. Listens deeply to encourage and express creative and innovative ideas.
• Exercises a high level of diplomacy and discretion, and develops strong rapport and relationships with diverse stakeholder groups, allowing for open and constructive communication and collaboration towards communications objectives.

General skills

• Ability to appreciate and integrate diverse perspectives and action change.
• Ability to develop, implement and evaluate project and communication plans.
• Ability to diagnose problems, identify underlying issues and effectively resolve issues.
• Ability to maintain accuracy and attention to detail.
• Ability to work effectively independently and in a team environment.
• Ability to take initiative and proactively consider future communications needs of the team.
• Capacity for creativity and innovation and ability to exercise initiative, resourcefulness, and judgment.
• High level of motivation and enthusiasm about contributing to REDI-related learning across the Faculty of Medicine.

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