Category & Retailer Management Analyst
2 weeks ago
Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Company. For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include
_Smucker's_®,
_Folgers_®,
_Jif_®,
_Dunkin’ Donuts_®,
_Crisco_®,
_Café Bustelo_®,
_R.W. Knudsen Family_®,
_Sahale Snacks®, Smucker's_®
_Uncrustables_®,
_Robin Hood_®, and
_ Bick’s_®. In pet food and pet snacks, its brands include
_Rachael Ray_®
_Nutrish®, Meow Mix®, Milk-Bone®, Kibbles 'n Bits®, Natural Balance®, _and
_Nature’s Recipe®_. The Company remains rooted in the
_Basic Beliefs_ of
_Quality, People, Ethics, Growth,_ and
_Independence_ established by its founder and namesake more than a century ago. For more information about our Company, visit
KEY RESPONSIBILITIES
The Category and Retailer Management Analyst collaborates closely with their manager and Key Account Managers in the activation of category insights at their respective account. They are responsible for the creation of customer-specific category management deliverables both to our Sales team internally and Customer Category Buyers externally, with emphasis on actionable category and shopper centric insights.
Data Mining & Story Creation
- Create data stories through combining various data sources (Nielsen, Retailer Specific POS Platforms, Panel Data etc.) for your respective Account Team that address JM Smucker focus areas and external business pressures (price, promotion, distribution, assortment, and merchandising)
- Connecting the dots to draw insights from the data and presenting the implications/opportunities
- Uncover and develop actionable category opportunities and insights in relation to listings, pricing, assortment, merchandising and promotion to drive category results
- Use a category-centric approach in supporting product launches and/or line extensions
- Identify trends and impact of promotions and distribution opportunities
- Provide planogram analysis including space to sales, SKU productivity and listing/delisting recommendations
The Customer
- Build relationship with our Retailers through providing non-biased insights, strategies, and effective category plans to drive business results
- Leverage our knowledge of our categories, consumers, and shoppers in building opportunities during Joint Business Plans and Category Reviews
- Integrate shopper centric insights into customer presentations
- Attend and present at customer & sales meetings
Internally
- Work closely with Key Account Managers supporting their business initiatives and achieve overall sales targets
- Build cross-functional relationships with Category Strategy, Strategy Analyst (Shopper Insights) and Insight team
SELECTION CRITERIA
- Relevant Degree, Diploma or equivalent experience required
- 2+ years of Consumer-Packaged Goods experience required.
- Category Management, Account Manager or Sales Rep experience is an asset
- Natural curiosity in the exploration and mining of data
- Effective communication and technical skills, ability to create presentation ready customer decks utilizing PowerPoint
- Experience with NielsenIQ
- Familiarity with any of the following (IRI, Toolbox, Retail Link, Atlas, JDA) is an asset
- Independent, initiative-taking, ability to multi-task and prioritize
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