Specialist, Web

3 days ago

Toronto, Canada Retail Council of Canada Full time

If you are interested in joining a dynamic and growing non-profit organization, Retail Council of Canada (RCC) is for you. We’re an energetic and progressive trade association that’s moving fast and looking forward. Our commitment to our members and high-quality customer service are our top priorities. For more than 50 years, RCC has been the Voice of Retail, marked by leadership in exceptional member benefit programs, government lobbying, public affairs, education and training, and thought leadership.

RCC is looking for a **Specialist, Web** to work out of our Toronto Head Office, reporting to the Director, Marketing Technology & Content.

***

The Specialist, Web is responsible for the overall website content management and optimization of RetailCouncil.org and CommerceDetail.org. The Specialist, Web will also be responsible for monitoring site usage in terms of traffic flow and search engine positioning.

This person will work within RCC’s Marketing and Communications team as a cross-team content champion, liaising with Government Relations, Membership, Events, and Sponsorship teams, to ensure RCC’s websites and online channels are the “go to” for members, retail influencers and media looking for timely, relevant content on issues affecting the retail sector.

**PRIMARY RESPONSIBILITIES**
- Responsible for the day-to-day management of RetailCouncil.org/CommerceDetail.org using our content management systems (CMS) to create pages, build/edit content, and look at best practices for web.
- Evaluate and execute web updates (e.g., design new page layouts, write and post copy, edit video).
- Manage content needs so that both time sensitive issues and core themes can be effectively communicated throughout the year on RetailCouncil.org.
- Facilitate web requests through the development of site architecture, user flows, wireframes, mock-ups and QA testing.
- Oversee Google Analytics environment and suite of tools, regularly tracking and reporting on analytics to identify opportunities for improvement and growth.
- Manage regular website maintenance with digital agency to ensure functionality and make recommendations to improve SEO performance and/or AODA compliance.
- Provide other support to Marketing and Communications team as required.

**REQUIREMENTS**

**Education**
- Post-secondary degree or diploma, preferably in Digital Marketing, Web Development, Communications or other related discipline.

**Experience**
- 3-5 years of relevant work experience.

**Knowledge/Skills/Experience**
- Strong proficiency with WordPress, including experience with Gutenburg, Elementor or other WordPress page builders and templates.
- Excellent grasp of HTML and CSS.
- Strong knowledge of SEO best practices and tools.
- Proficiency with GA4/Google Analytics or other web analytics experience.
- Excellent editing, proofreading, copywriting skills.
- Understanding of social media and how it integrates with the web.
- Experience with PhotoShop/Adobe Suite/Canva/Mid Journey.
- Knowledge of video editing programs.
- Self-motivated and able to independently develop solutions to open-ended problems.
- Ability to multi-task with high volume output; results oriented.
- Experience working with internal and external stakeholders simultaneously.
- Strong verbal and written communication skills.
- Openness to work after hours when required.

**What we offer**
- Flexible work environment with a hybrid work model.
- Ongoing learning and career growth.
- Competitive compensation & benefits package.
- Tuition reimbursement.
- Additional time off during holidays and summer.
- Dress for your day.

**DEADLINE: Friday, February 23, 2024 at 5:00 p.m. EST**
- Retail Council of Canada is an equal opportunity employer. It is the company’s policy to recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best-qualified person for the job. Retail Council of Canada does not discriminate against applicants based on race, colour, religion, sex, national origin, or disability, or any other status or condition protected by applicable federal, provincial or municipal law. Retail Council of Canada is committed to inclusive and accessible recruitment practices. If you require an accommodation during any stage of the recruitment process, please let us know in advance and we will work with you to meet your needs._

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