Marketing Specialist

4 weeks ago


Dorval, Canada Global Partner Solutions Inc. Full time

**Salaire $ 60, 000/par année CAD - $ 70, 000/par année CAD**

Le titulaire sera chargé d'appuyer nos efforts de marketing visant à promouvoir nos services au sein de notre industrie. Il travaillera en étroite collaboration avec l'équipe de marketing pour mettre en œuvre et exécuter des campagnes de marketing, aider à l'étude de marché et aider à maintenir notre présence de marque dans l'industrie.

**RESPONSABILITÉS**
- Aider à l'élaboration et à l'exécution de campagnes de marketing, y compris le marketing par courriel, le marketing de contenu, le référencement, les médias sociaux et la publicité.
- Créer et gérer le contenu des médias sociaux sur LinkedIn et Twitter.
- Créez et gérez des documents marketing, notamment des brochures, des présentations et des ressources numériques.
- Collaborez avec l'équipe de contenu pour assurer la cohérence de la messagerie et de l'image de marque lors de la création de billets de blog, d'études de cas et de livres blancs.
- Surveillez et analysez les mesures marketing clés pour évaluer l'efficacité de la campagne et faire des recommandations d'améliorations fondées sur des données.
- Générer des rapports réguliers sur les performances des campagnes et fournir des informations pour l'optimisation.
- Mener des études de marché pour identifier les tendances du secteur, les activités des concurrents et les préférences des clients.
- Aider à la planification et à l'exécution de salons professionnels, de webinaires et d'autres événements B2B.
- Gérer la logistique, le matériel promotionnel et les efforts de marketing avant/après l'événement.
- Maintenir et promouvoir la cohérence de la marque dans tous les documents et communications marketing.
- Maintenir et promouvoir l'image de marque de l'employeur dans tous les documents et communications marketing.

**INDICATEURS-CLÉS**
- Dans le cadre de ses fonctions, la contribution à la réalisation des objectifs de Global Partner Solution pour le poste de coordinateur marketing est évaluée à l'aide des indicateurs clés suivants:

- Nombre de leads qualifiés pour le marketing générés par les campagnes marketing.
- Trafic sur le site Web
- Nombre de billets de blog, de livres blancs ou d'autres contenus produits.
- Les médias sociaux suivent la croissance sur la plateforme de médias sociaux pertinente et les mesures d'engagement (likes, partages, commentaires).
- Retour sur investissement global pour les campagnes marketing.

**EXIGENCES**
- Baccalauréat en marketing, commerce ou un domaine connexe.
- Plus de 3 ans d'expérience en marketing, avec un accent sur le marketing B2B préféré.
- Maîtrise de MS Office en tant qu'outils et logiciels de marketing (par ex. CRM, plateformes de marketing par courriel, outils d'analyse).

**COMPÉTENCES**
- Bilingue, donc excellente maîtrise du français et de l'anglais (oral et écrit)
- Compétences exceptionnelles en communication, y compris l'écoute active, la clarté et la confiance.
- Excellentes compétences en organisation et en gestion de projet.
- État d'esprit analytique et capacité de travailler avec des données et des mesures.
- La créativité et la capacité à sortir des sentiers battus.

**HABILETÉS INTERPERSONNELLES**
- Compétences exemplaires en travail d'équipe
- Autonome et collaboratif
- Orienté client et résultat
- Persévérance, esprit d'initiative, adaptabilité, innovation et processus
- Capacité à s'adapter au changement et à établir des relations interpersonnelles positives

**CONDITIONS D’EMPLOI**

**Environnement de travail**
- Ce rôle s'effectue dans un environnement de bureau professionnel. Utilisation régulièrement du matériel de bureau standard tel que des ordinateurs, des téléphones, des photocopieurs, des classeurs et des télécopieurs.

**Exigences physiques**
- Dans l'exercice des fonctions de cet emploi, l’employé est régulièrement amené à parler ou à entendre. L'employé est fréquemment tenu de se tenir debout; marcher; utiliser les mains pour taper à l’ordinateur, etc.

**Type de poste/heures de travail prévues**
- Une certaine flexibilité dans les horaires est permise, mais l'employé doit être disponible pendant les heures de travail « principales » de 8 h à 17 h. et doit travailler 40 heures par semaine.The incumbent will be responsible for supporting our marketing efforts to promote our services within our industry. He/she will work closely with the marketing team to implement and execute marketing campaigns, assist in market research, and help in maintaining our brand presence in the industry.

The incumbent will be responsible for supporting our marketing efforts to promote our services within our industry. He/she will work closely with the marketing team to implement and execute marketing campaigns, assist in market research, and help in maintaining our brand presence in the industry.

**MARKETING SPECIALIST**

**$ 60, 000/year - $ 7



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