Brand Manager

2 weeks ago

Canada People Can Fly Full time

Company Description

People Can Fly is one of the leading independent AAA games development studios with an international team of hundreds of talented individuals working from offices located in Poland, UK, US, and Canada, and from all over the world thanks to our remote work programs.

Founded in 2002, we made our mark on the shooter genre with titles such as Painkiller, Bulletstorm, Gears of War: Judgment, and Outriders. We are one of the most experienced Unreal Engine studios in the industry and we are expanding it with in-house solutions called PCF Framework.

Our creative teams are currently working on several exciting AAA projects with the top publishers in the industry: Project Gemini with Square Enix, in addition to a new IP to be self-published and two other games in a concept phase. One of our IPs is also being adapted for VR technology.

With over 20 years of experience, PCF sets out to explore new horizons. We aim to combine our expertise with creativity of the best and most forward-thinking talents in the industry to work together on the new generation of action games for the global gaming community.

If you decide to accompany us on this journey, you’ll have a chance to perfect your craft and expand your knowledge, working alongside leaders in the industry on bringing a brand-new unique experience to the players worldwide.

**Job Description**:
People Can Fly is looking for a Brand Manager, a marketing leader who is creative, highly
collaborative and has a track record for building impactful marketing initiatives grounded by data and insights. In the Brand Manager role you will be responsible for developing and executing long-term franchise strategy, brand development, and go-to-market plans. You will work closely with the development teams and publishing producers to define the brand essence and ensure clearly differentiated features, translate product features into marketing pillars and key communication points.

You will be highly collaborative while possessing confidence and passion to persuade others to buy into your vision. In addition to building global go-to-market plans for key game breakthroughs and driving critical business initiatives, this individual will be responsible for working closely with regional marketing leaders to help evolve their market strategies and tactics as well as lead execution for our Global Market.

Through implementing and managing the go-to-market strategy and the tactical execution of the strategic marketing plan in every region and globally, you are aiming to reach targeted KPI goals including those associated with: user acquisition/installs, user retention, and overall user LTV.

**Responsibilities**:

- Identify the tendencies of the market (trends, competition, best practices...) and use data from consumer tests and reviews to make recommendations to position the product from a marketing perspective.
- Identify discrete player segments and develop or propose initiatives to address them
- Develop positioning, messaging, and competitive differentiation to drive customer acquisition, and increase market share. Ensure a uniformity and inspiring experience across channels in and out of our products.
- Accompany the different stages of development to ensure that the marketing choices are visible into the elements of the game so there is consistency between the game content and brand overall strategy
- Contribute to the marketing aspects of the business plan, launch timing, product lifecycle planning. This will also include creation of foundational product positioning and messaging to guide the marketing of the franchise
- You will collaborate with a team of marketing production in achieving the main assets (trailers, promo-pages, screenshots...) that support the brand marketing strategy.
- You will also define the needs and logístical coordination of different industry events such as E3, Gamescom,...but also entertainment events such as Comicon, film festivals, art exhibitions etc.
- Analyze all marketing activity and being able to provide capable analysis and guidance that result in identifying areas for improvement
- Manage partner marketing initiatives which includes 1st party partner promotions/featuring, co-marketing deals and more

**Qualifications**:

- 7+ years of relevant work experience in marketing, with focus on brand marketing, partnership marketing, social media marketing and influencer marketing
- Business/Marketing Degree or equivalent combination of experience and education required
- Experience working with international marketing teams, evaluating, evolving and facilitating great regional execution
- Extensive experience in developing, defining, and shaping a brand’s identity
- Extensive experience within the marketing ecosystem with the knowledge, motivation, and drive to quickly understand new markets and adjust to changes in their dynamics and competitive landscape
- Skilled in analytical and critical thinking with the ability to as

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