Media & Communications Coordinator
2 weeks ago
The Canadian Nurses Association (CNA) is committed to engage highly qualified employees to carry out its objectives and to provide a work environment that is conducive to personal and professional growth. In CNA’s commitment to inclusion and the dismantling of racist and systemic discriminatory practices we are eager to attract a diverse workforce. We will provide equal employment opportunity for all employees and qualified applicants for employment, encouraging those who have not been historically well represented, to better serve the diversity of nurses and people living in Canada.
**The Organization**:
CNA is the national and global professional voice of Canadian nursing. Our mission is to advance the nursing profession to improve health outcomes in Canada’s publicly funded, not-for-profit health system. CNA is the only national association that speaks for all types of nurses across all 13 provinces and territories. We represent nurses that are unionized and non-unionized, retired nurses, nursing students, and all categories of nurses (registered nurses, nurse practitioners, licensed and registered practical nurses, and registered psychiatric nurses). We are guided by a set of ethical values of courage, equity, diversity excellence, innovation and trust. We are seeking an individual who is an innovative thinker and will have demonstrated experience in handling challenging issues in a diverse, transformational and dynamic work environment.
**Position: Media & Communications Coordinator**
**Role**:
Effective communication is a core lever for CNA to fulfil its mandate. Under the guidance of the Lead, Public Affairs, the Media & Communications Coordinator contributes to the development and implementation of CNA’s communication strategies and plans, proposes, creates and writes digital content and supports media relations activities.
To have the greatest impact, the Media & Communications Coordinator undertakes the following:
- Supporting the development, implementation and evaluation of CNA’s overarching media and communications strategy that sets out clear goals, objectives, and targets to optimize CNA’s interface with members, nursing stakeholders, health care stakeholders, governments, policy makers, advocacy partners, the media, and the public
- Coordinating internal and external communications efforts to advance the nursing profession, especially by promoting awareness of the profession so that the roles and expertise of regulated nurses are understood, respected and optimized within the health system
The Media & Communications Coordinator works closely with staff at all levels across CNA to ensure coordinated priority-setting, consistency in messaging and timely distribution of information.
**Key Responsibilities**:
- Supports the development and implementation of communications strategies with the objective of securing media coverage/interviews to promote various CNA activities
- Develops and verifies media and stakeholders’ lists
- Working with the Lead, Public Affairs and the Communications Advisor/ Managing Editor, writes, edits and disseminates accurate, high-impact information to the media, including: media lines, media alerts, media advisories, media releases, backgrounders, fact sheets and articles for publication
- Tracks media coverage, analyzes the effectiveness of PR campaigns and prepares reports on results
- Supports the work of the membership team and Lead, Public Affairs by developing communications plans that result in effective, timely, consistent and integrated messages
- Executes day-to-day communications including social media and website updates that support CNA’s business objectives
- Monitors media on a daily basis for news of interest to internal staff as well as CNA members, and recommends to leadership when and what kind of action is needed
- Administers daily media clipping service for CNA staff, stakeholders, members and the public
- Manages the media-related content on the CNA website
- Consults with CNA staff to identify and assess communications and public relations support needs across the organization
- Researches and stays current about emerging trends, best practices and opportunities in the field of media relations and communications
- Working with the Lead, Public Affairs, coordinates press conferences and editorial boards, responds to media inquiries and coordinates media interviews with CNA spokespersons
- Engages appropriate CNA staff and other stakeholders in content development and identification
- Working with the Lead, Public Affairs, writes or coordinates development of speeches and presentations to be delivered by CNA staff and spokespersons, as required
- Contributes to enhancing the visibility of CNA and the nursing profession by developing and maintaining positive relationships with key stakeholders
- Works with the publishing team to create and implement a creative, engaging and dynamic social media presence
- Provides expertise a
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