Brand Manager
4 weeks ago
We are looking for a Brand Manager to join our Marketing team for a fixed term contract covering a maternity leave. You will be responsible for overall responsibility for Sparkling Water Maker & C02 portfolio which includes: 5P management, in store merchandising & Innovation. Serves as a mentor/coach and/or manages and develops Brand Marketing Specialist. As Brand Manager, you are responsible for optimizing our Sparkling water maker & C02 category to ensure the 5 Ps are all effectively working together to attract new SodaStream consumers and increase consumption by existing users.
**KEY ACCOUNTABILITIES & RESPONSIBILITIES**:
- Collaborating with key stakeholders regarding channel & customer portfolio management, leveraging the portfolio to differentiate or create consistency, as appropriate.
- Build or identify promotional packs & bundles, leading them from development and P&L through to execution. - Develops product pricing recommendations considering what’s best for SodaStream, its customers and consumers owns & manages the price lists for both existing & new customers.
- Innovation: Identifying, planning & executing product launches, taking the lead from HQ and adapting the global portfolio for the Canadian market. Develop a Go-To-Market plan for all new launches for categories.
- SKU rationalization.
- Develops annual category plans & on-going analysis of portfolio.
- As the product expert, develops insight-driven, compelling sales materials for HQ & field sales.
- Review HQ packaging and providing timely and thorough feedback based on local strategies, insights, legal and regulatory requirements.
- Develop materials to explain the SodaStream process to managers & employees with a focus on CO2 exchange, fulfillment, and regulatory compliance.
- Work with the brand team to develop communications for the brand including Advertising.
- Key lead for PR sustainability program for SodaStream Canada.
- You are responsible for ensuring that SodaStream products attract attention and convert to purchase in-store and on-line.
- Gathers & curates insights to inform campaign development that meet shopper/consumer needs. Collaborates with sales on strategies, selling-in of shopper directed campaigns tied to key themes/occasions. Ensure detailed work back to ensure campaigns delivered on schedule & ontime. Evaluates the performance of campaigns against goals & objectives.
- Design or adapt pre-packed displays. Negotiate pricing and identify quantities, collaborating closely with the sales team.
- Develop POP that both educate and lead to conversion at store level & ensuring a link with social & digital programs.
- Collaborate with HQ Trade Marketing team to develop & execute shopper marketing materials that are relevant to the Canadian Market
Develop strong plans for:
- National in-store demo programs.
- Customer & Consumer trade shows.
- Work with customers to develop assets for their websites.
- Work with customers to develop digital programs to grow their businesses.
- Manage Marketing Specialist & provide support as required
**Requirements**:
- Bachelor’s degree in Marketing or related field required.
- 2 to 5 years of marketing experience, preferably in Canadian CPG.
- Strong problem-solving skills, ability to influence and strong attention to detail.
- Project Management skills including experience in driving project timelines & budgetary
requirements.
- Proven experience in commercialization and product launches.
- Excellent communication skills both written and verbal, experienced in developing strong
and motivating briefs & experience in overall vendor and agency management.
- Analytical skills, strong excel skills and a solid understanding of P&L’s.
- High energy and ability to manage through ambiguity.Country:
Canada
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