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Marketing Manager Allegion Home Canada

4 months ago

Mississauga, Canada Allegion Full time

Creating Peace of Mind by Pioneering Safety and Security

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 11,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond.

Job Scope

As Marketing Manager, you will support all marketing efforts for the Retail, Residential and Ecommerce channels & enable our sales teams to win and grow share in the Canadian market. By leveraging your valuable customer centric mindset, you will get to - flawlessly execute new product launches, commercialize marketing efforts to maximize returns, own the pricing strategy for the entire Retail and Residential business and mitigate potential competitive conflicts. You will get flex your collaborative reach by working with Channel Marketing to manage existing product portfolios in our local markets and consolidate opportunities with the Americas to successfully activate new and profitable projects. You will also get to influence and modernize our approach to brand activations and digital outreach - earned, paid, and owned, by partnering with our brand and solutions leaders. This role requires good cross functional collaboration, energy, and enthusiasm as the voice of retail.

Key Responsibilities
- Foster key relationships with the Americas marketing resources: help align on strategy, leverage resources, and activate in the Canadian market for an impactful partnership
- Work closely with Marketing, Product Development and Creative teams: to execute all requirements (for both existing & new items globally) & Influence discussions around emerging solutions and technological advancements into new product categories.
- Analyze marketing strategies to identify new opportunities: Perform competitor analysis to increase market share. Research and analyze market trends, customer needs, building codes, external influences, and competitive environment to capitalize on market opportunities and minimize effects of competitive activity.
- Working with Sr Marketing and Brand and Solutions, support product launches, track KPIs to measure success: cross functionally, and for new solutions and enhancements spanning commercialization, product positioning, asset creation, and demand creation activities.
- Leverage the New Business Case process to develop new consumer-oriented marketing opportunities supported with demand creation strategies.
- Collaboratively drive digital media and communications strategies in conjunction with the Brand and Solutions team: which includes briefing agencies, establishing content and media strategy, establishing KPIs and goals, researching new platform opportunities, participating in the asset creation process.
- Own the Retail and Residential pricing process. Collaborate with Channel Marketing to maximize margin and mitigate conflicts. Work with this team to category manage solutions in market optimizing opportunities and growing both revenue and share.
- Oversee the annual channel budget and program management of all Allegion projects to ensure alignment, accuracy, and executional excellence
- Identify and lead the development of new sales enablement tools & assets for the go-to-market teams to increase outreach effectiveness.
- Collaborate with Brand and Solutions teams to grow influencer marketing strategy for Canada; develop contracts with agencies, influencer selection and approval; lead the integration of content into marketing efforts.
- Partner with training and rep agencies to effectively communicate our solutions and value to retail partners
- Works to drive KPIs around PESO execution for Canada in conjunction with the Sr Marketing Managers
- Collaborate closely with cross functional teams such as Marketing Managers, Creative Services, Product Management, Retail/eCommerce Channel Marketing, Trade Pro Channel Marketing, Digital Marketing, Program Management, Finance, and Legal to successfully drive assigned projects and programs to launch and market adoption.
- Partner with external agencies - PR, Social, Events, Awareness and Demand Generation (campaigns)

Required Qualifications & Experience
- Bachelor’s degree in marketing, product management, business, or technical discipline
- 5+ years of experience in marketing, preferably including 4+ years of product/solution marketing
- Strong marketing competencies, including a strategic and tactical business orientation and market analysis.
- Proven sales strategy support skills and track record of supporting profitable business growth.
- Demonstrated expertise in value proposition creation to specific audiences.
- Product portfolio management.
- Strong collaboration skills and demonstrated ability to work effectively across functions (product leaders, sales, channel & vertical marketing, etc.).
- Ability to communicate effectively at all levels, outstanding written and verbal communication skills.
- Ability to handle multiple