Product Marketing Manager

4 weeks ago

Québec, Canada GSOFT Full time

Company Description
We’re GSoft, home to a family of software products that lay the groundwork for a better employee experience. Our goal is to make work simpler, kinder, and faster.
Specifically, we help companies get the most out of Microsoft 365 with ShareGate. We help managers grow their teams with Officevibe. And we ensure every onboarding is a memorable experience with Softstart.
Every day, we find better ways to work.

Job Description_
This position is specifically dedicated to our Innovation Lab._
What is our Innovation Lab?
GSoft reached more than 100M$ ARR with ShareGate and Officevibe. The company is successful, but success never lasts if you do not build the next big thing. At the lab, we imagine and build the next generation of tools around the employee experience. The future of the company is in our hands.
What is cool about the lab:

- You can see the things you work on come to life almost immediately.
- You can experiment freely with innovative ideas.
- You can work on a product from the very beginning and watch it grow.
- You get to see how your work affects all the different aspects of creating a new product.
- So, what will your new role look like?_
You will be responsible for the product marketing strategy and implementation of all current and future products in the lab, including audience segmentation and research; product positioning and messaging; competitive intelligence; sales & marketing assets; products copy.
You will be required to:

- Build on product messaging that sets the product apart from others in the market to give them a unique selling point
- Produce high-quality sales & marketing assets (website, ads, booth, pitch deck )
- Craft the copy in the product with product leaders and designers
- Develop knowledge of our buyers and users in order to understand who they are, what their needs are and what their challenges are
- Have a great knowledge of our products and contributing to their evolution
- Define customer, market and competitive research needs and contribute to research efforts
- Set the tone for content and drive cohesive product narratives across all customer touchpoints

**Qualifications**:

- Experience in copywriting, content design and content strategy;
- Experience in marketing strategy, and/or product marketing;
- Ability to plan and manage several projects simultaneously;
- Proven ability to collaborate to promote alignment and results;
- Experience and knowledge of SaaS;
- Excellent communication and writing skills;
- Expert level of English, both spoken and written;
- Knowledge of HR Tech, HR processes, and HR buying journey is an asset.

Additional Information
At GSoft, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.
We strive to create a healthy and inclusive work environment. This is everyone’s business.
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer
We are looking forward to getting to know you
LI-Remote

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