Product Marketing Manager

3 weeks ago

Québec, Canada Lansweeper Full time

With a recent _funding round_ _from_ _Insight Partners_ _and impressive yearly revenue growth, Lansweeper is rapidly expanding our_ _Global team. We are looking for a Product Marketing Manager_ to _come into a newly established team that will be the catalyst for communication about the product with a keen focus on value across a variety of use cases._
- Our Product Marketing team’s mission is to help propel and advance the Lansweeper's growing product portfolio and drive interest in our product. As a Sr. Product Marketing Manager, you will be responsible for the creation and ownership of core product messaging, sales tools, product launches and sales enablement content - all in support of developing a killer GTM plan and its related execution. You will be the primary voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our platform across multiple personas._

**How you'll ramp**:
**By day 30...**
- You’ve met with the key leaders that impact the product marketing function
- You’ve developed a core messaging framework for Lansweeper that we can tailor and adapt to specific audiences and buyer personas.
- You’ve started to understand pain points and gaps in our sales and marketing collateral. Work with teams across the company to develop and publish new collateral and documents.

**Day 60...**
- You are becoming an expert on Lansweeper’s products, differentiators, customers, and competitors.
- You are driving product adoption with clear and compelling value propositions, positioning, launch strategies and tactics.
- You’ve contributed to sales enablement - helping communicate the value proposition to sales teams and developing the needed sales tools to support the sales cycle and motions.
- Build and implement a go-to market plan for ongoing product updates and feature releases. We want to set a standard amongst the company for feature announcements and customer communication.

**Day 90...**
- You and your leadership are aligned on a vision and plan for Product Marketing at Lansweeper.
- You are an integral part of product release and launch of our products.

**What you've accomplishedso far**:

- You have successfully marketed to a technical audience and thrive in an environment where data wins the deal.
- Have experience with enterprise products and audiences, online marketplaces, or have worked in the IT industry (a plus).
- You’ve crafted elegant messaging and obsessively think about the best ways in which ideas and concepts can be communicated to prospects and customers.
- The Sales and Product teams you’ve worked with in the past rave about the collateral your teams have produced.
- You use data to influence others and love tracking stats that help inform the work you do in the future.
- You’ve established go-to-market best practices at a rapid pace

**Our offer you can't refuse**
- Flexibility is key Work efficiently by using our flexible working hours & working from home.
- Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year.
- Collaborate with passionate and driven colleagues every day.
- Accelerate your career: new opportunities are right around the corner.
- We offer a variety of benefits: medical insurance, pension plan, IT equipment, etc.

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