Marketing Coordinator

6 months ago


Cambridge, Canada GROSCHE International inc Full time

**About GROSCHE International**:
GROSCHE International is a Canadian, family-owned coffee, tea, and hydration brand that was founded in 2006. We are a Certified B Corporation and home to today’s top stovetop espresso maker collection in North America. Through the sales of our products, we also give back to those in need. Every GROSCHE product sold funds 50+ days of safe drinking water to someone in need via the GROSCHE Safe Water Project. We believe in making a positive impact on the world and our community.

**Job Summary**:
**Key Responsibilities**:

- Lead the sales growth of our internal ecommerce channels, and support external channels as required. Manage our websites day to day as required.
- Deliver digital sales growth by introducing custom designs, bundles, and other promotions as required
- Lead implementation of new tools on our ecommerce platforms to grow conversions and sales
- Work with internal resources and external support agencies to grow our digital topline
- Build and optimize product listings and custom landing pages
- Implement SEO and SEM strategies to manage and grow sales and leads on major ecommerce channels
- Assist in maintaining and updating websites, ensuring accurate and up-to-date information and e-commerce flows smoothly
- Write and publish SEO optimized and targeted blog articles. Track traffic and do ongoing SEO maintenance and upgrades to blog articles
- Collaborate with the marketing team to develop and implement marketing strategies and campaigns
- Conduct market research to identify trends and opportunities for brand growth
- Assist with event planning and execution, including trade shows and product launches as required

**Requirements**:

- 2-3 years experience in marketing or ecommerce role
- Bachelor's degree in Marketing, Business, Communications, or related field
- Results driven and motivated, and a good team player to support others and works well with others in a team environment
- Tech savvy in ecommerce technology and tools
- Strong sense of visual design, UX, and CRO
- Excellent copywriting and verbal communication skills
- Proficient in Shopify, Wordpress, Google Analytics, and Canva (or Adobe Suite)
- Strong project management skills with the ability to manage multiple projects simultaneously to hit timeline goals

After orientation, this becomes a hybrid role with 3 days in office and 2 days remote. GROSCHE offers a competitive salary and benefits package, as well as opportunities for professional development and growth.

**Salary**: $25.00-$30.00 per hour

**Benefits**:

- Casual dress
- Commuter benefits
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
- Wellness program

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Cambridge, ON N3C 1C3: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's Degree (required)

Work Location: In person


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