Marketing Manager

4 weeks ago

Bracebridge, Canada True North Log Homes Full time

**Marketing Manager**

We offer a generous total rewards package, including:

- Base salary of $70,000 - $90,000 per annum
- A hybrid work model
- A comprehensive benefits package including life insurance, extended health and dental care
- RRSP matching program
- Employee discounts for a log home with True North Log Homes Inc.
- Company-wide social and team-building events

**Responsibilities**:

- Works with the leadership team to develop and execute the Company’s overall marketing strategy.
- Audits and analyzes areas of the Company website and all content that can be improved and optimized from a marketing perspective.
- Implements search engine optimization efforts and techniques to increase the Company’s visibility to potential customers on Google etc.
- Creates, develops, and monitors digital content on various social media platforms and other forums to elevate the Company’s presence in the market.
- Helps to continue to define the Company’s target audience(s) and devises methods in which to raise awareness of True North Log Homes Inc. to identified groups to further boost sales.
- Develops and monitors the company's WordPress website.
- Coordinates photo shoots, creates advertisements and brochures, and creates content for the company blog.
- Reaches out to local and international publications to increase brand presence.
- Creates and monitors media campaigns and tracks engagement, lead generation, and conversion rates.
- Develops and presents quarterly marketing performance reports to the leadership team.
- Assists the sales team during trade shows and seminars.
- Manages online reputation and communicates with clients on relevant review sites (i.e, Home Stars, Google Reviews etc.) to address their inquiries.
- Manages HubSpot, qualifies and assigns leads to the sales team and or dealers.
- Researches the industry to keep abreast of the latest developments and trends in marketing campaigns.

**Skills and Qualifications**:

- Proven experience as a Digital Marketing Specialist, Manager, Content Creator, or 5-7 years of experience in a similar role.
- Post Secondary Degree or certificate in Marketing, Digital Marketing, E-Commerce, Communications, Business Administration, or related field.
- Strong experience with SEO in content development and content marketing.
- Strong experience with analytic tools such as Google Analytics, Google Keyword Planner, Google Tag Manager, Hotjar, etc.
- Strong experience with conversion rate optimization analysis and tactics.
- Experience managing social media accounts and creating engaging content. Must have comprehensive knowledge of social media platforms such as Facebook, Instagram, X, TikTok, LinkedIn etc.
- Strong Public Relations and Communications Skills and Experience representing a global brand.
- Google Certifications, HubSpot Certifications, and videography capabilities are considered significant assets.
- Familiarity with WordPress and website management.
- Excellent communication and interpersonal skills.
- Creative problem-solving skills and a keen eye for detail.
- Strong project management skills and the ability to work independently as well as within a collaborative team environment.

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- RRSP match
- Vision care

Flexible Language Requirement:

- French not required

Work Location: In person

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