Marketing Manager, Techsoup Canada

6 months ago

Toronto, Canada Centre for Social Innovation Full time

Salary: Starting at $56,450-62,722 annually, commensurate with experience, plus benefits after probation period.
**Position**:Marketing Manager

**Reporting to**:Program & Partnerships Senior Manager

**Location**: Toronto area, remote work

**Employment type**: Fixed Term - one year, with a possibility of renewal as permanent.

**Work Hours**: Full-time, 37.5h/week, Mon-Fri

**Starting Salary**: $56,450-62,722 annually, commensurate with experience, plus benefits after probation period

**About TechSoup Canada**

At TechSoup Canada, we believe technology is key to helping nonprofits achieve their full potential. We work to lower the barriers to technology through access to tools and knowledge. One of our core programs involves access to discounted technology products from over 30 companies such as Microsoft, Zoom, Symantec and Cisco to eligible charities, nonprofits, and public libraries. We also create and share resources such as articles, blogs, and webinars to help nonprofits learn about how to use technology to advance their missions.

**About the Centre for Social Innovation**

TechSoup Canada is a program of the Centre for Social Innovation (CSI): a coworking space, community, and launchpad for people who are changing the world. CSI provides its members with the tools they need to accelerate their success and amplify their impact. Together, we're building a movement of nonprofits, for-profits, entrepreneurs, artists, and activists working across sectors to create a better world.

**About the Role**

**Objectives**
- Recruit new members (member acquisition via free registration)
- Increase members' use of the technology access program (conversion)
- Strengthen our brand (awareness of consistent visual brand online and offline)
- Generate customer insight (addressable market research, technology company research, member research on needs and wants)

**Key Responsibilities**
- Lead new member acquisition by developing and executing acquisition strategy and tactics
- Strategy will likely comprise, but is not bound to, a combination of network partnership building, lead generation, web, digital campaigns, display advertising campaigns, traditional media campaigns, SEO/SEM, existing member engagement and referral engine development.
- Conduct addressable market research to guide and inform strategy.
- Lead activation initiatives to drive member retention and re-engage inactive members
- Conduct customer research to best serve our members (e.g. surveys, focus groups to understand customer needs, wants, preferences)
- Collaborates with internal teams to create landing pages and optimize user experience
- Conduct research to understand technology trends and individual technology company strategies to inform on member engagement strategy
- Develop and maintain marketing collateral and assets in a consistent visual brand online and offline (e.g. Brand Book, branded illustrations, business cards, banners and promotional graphics, web content and other web properties)
- Drive conversion using all available channels (e.g. conduct targeted campaigns, on-going drip campaigns)
- Report on KPIs of team health, member registration and order conversion
- Continuously identify areas for improvement in our programs and processes
- Contribute and support the development of the overall TechSoup Canada team strategy
- Participate in other areas of TechSoup Canada's activities and programs as needed

**Requirements**:

- 3-5+ years of work experience in Marketing (online and offline) driving customer acquisition, conversion, and engagement
- Knowledge of the nonprofit sector in Canada
- Experience in project management, social media, e-commerce, digital marketing, marketing campaign management, and market research (primary and secondary)
- Intermediate experience in using Adobe Photoshop and Illustrator to edit existing marketing collateral (bonus: working knowledge of the entire Adobe Creative Cloud Suite)
- Experience using Mailchimp, Google Analytics
- Experience with A/B and multivariate experiments
- Working knowledge of HTML and CSS
- Strong spoken and written communication skills to convey complicated ideas in a clear, friendly and engaging manner
- Excellent organization and time-management skills, strong attention to detail
- Ability to work as a team player in a small, highly collaborative environment, demonstrate personal initiative to complete the work

**Bonus**:

- Knowledge of products by Microsoft, Adobe, Symantec, Intuit, Cisco and other popular technology that would be beneficial to the nonprofit sector
- Experience in optimizing landing pages and user funnels

**What you can expect working at TechSoup Canada**

We are a dynamic and collaborative team invested in our mission. We are constantly seeking to improve processes and increase our impact in the community. There is a steep learning curve when you join, but our team is committed to helping you develop new skills. If you like start-ups, social enterpris

  • Marketing Strategy Manager

    1 week ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job DescriptionWe are seeking a highly skilled Marketing Strategy Manager to join our team at Marketing Automation Canada.About the Role:Develop comprehensive marketing strategies to drive business growth and increase brand awarenessCollaborate with cross-functional teams to design and implement marketing campaignsAnalyze market trends and consumer behavior...

  • Digital Marketing Expert Wanted in Canada

    6 days ago

    Toronto, Ontario, Canada Marketing Automation Canada] Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Expert to join our team at Marketing Automation Canada. The successful candidate will be responsible for working on-site, requiring advanced computer and technology knowledge, with comprehensive health benefits and other perks.About the RoleThe ideal candidate will work from a physical location,...

  • Marketing Communications Manager

    4 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Communications ManagerRole Summary:As a Marketing Communications Manager at Marketing Automation Canada, you will be responsible for developing and implementing strategic marketing communications plans to promote our company's products and services. The successful candidate will have a proven track record of creating effective marketing...

  • Marketing Automation Strategist

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Specialist OpportunityWe are seeking an experienced Marketing Automation Specialist to join our team at Marketing Automation Canada.About the RoleThis is a full-time position that involves developing and executing marketing strategies to drive business growth. The ideal candidate will have a strong understanding of marketing automation...

  • Strategic Marketing Expert

    4 days ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Canada - Marketing Specialist RoleWe are seeking an experienced and skilled Marketing Specialist to join our team in a key role that requires strong communication, project management, and analytical skills.About the CompanyAt Marketing Automation Canada, we provide innovative marketing solutions that help businesses grow and thrive. Our...

  • Strategic Marketing Lead

    3 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    OverviewThe Marketing Automation Canada is seeking a Strategic Marketing Lead to develop and execute marketing strategies that drive business growth. As a key member of our team, you will be responsible for creating and implementing marketing campaigns that enhance our brand reputation and increase customer engagement.SalaryThe estimated annual salary for...

  • Marketing Campaign Coordinator

    4 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada] Full time

    We are seeking a Marketing specialist to join our team at Marketing Automation Canada. This role involves overseeing the development and implementation of marketing campaigns that effectively communicate our company's value proposition to customers.Key Responsibilities:Develop and execute comprehensive marketing strategiesCollaborate with cross-functional...

  • Senior Digital Marketing Professional

    4 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Marketing Automation Canada is seeking a highly skilled Senior Digital Marketing Professional to join our team.We offer an annual salary of $70,000 - $90,000 CAD based on experience and qualifications.About the RoleThis is a full-time position with 40 hours per week. You will be working in a dynamic environment where you will have the opportunity to develop...

  • Marketing Strategist

    2 months ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job SummaryMarketing Automation Canada is seeking a highly skilled Marketing Strategist to join our team. As a Marketing Strategist, you will be responsible for developing and implementing effective marketing strategies to promote our products and services.Key ResponsibilitiesDevelop and implement marketing strategies to promote our products and...

  • Marketing Manager, Canada

    6 months ago

    Toronto, Canada Exact Sciences Full time

    **Help us change lives** At Exact Sciences, we're helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you're...

  • Marketing Coordinator

    6 months ago

    Toronto, Canada REMAX of Western Canada Full time

    **Responsibilities**: - Assist Marketing Media Manager in developing and executing media plan, across both traditional and digital, including keeping day-to-day initiatives organized and on-time with project schedules - Maintain and oversee various tracking tools, reports, and analytics to ensure campaigns are performing as expected and meeting/surpassing...

  • Digital Media Marketing Strategist

    4 weeks ago

    Toronto, Ontario, Canada Marketing Automation Canada Full time

    About This RoleWe are seeking an experienced Digital Media Marketing Strategist to join our team at Marketing Automation Canada. The ideal candidate will have a solid understanding of marketing automation and a passion for digital media.

  • Chief Marketing Officer, Canada

    1 week ago

    Toronto, Ontario, Canada Arthritis Society Canada Full time

    About UsArthritis Society Canada is a leading organization dedicated to fighting the debilitating effects of arthritis in Canada. With a mission to accelerate impact and transform lives, we strive to be an exceptional place to work and volunteer.Salary InformationThe estimated salary for this role is between $120,000 and $180,000 per annum, depending on...

  • Marketing & Communications Manager

    6 months ago

    Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...

  • Marketing Manager

    6 months ago

    Toronto, Canada NUVIOR Canada Full time

    **Job description** NUVIOR is a leading Canadian distributor of medical devices, technologies, and medical-grade skincare.**Job Purpose**: As Marketing Manager, you will oversee all marketing operations within the company and ensure our marketing efforts help us achieve our immediate and long-term business goals. Your role will be crucial in maintaining and...

  • Sr. Manager, Marketing

    4 weeks ago

    Toronto, Canada Ferrara Full time

    Job Location: ​Toronto​ The role is based in Toronto and will require up to 25-30% travel. Want to make an impact? The Sr. Marketing Manager, Canada will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader, and specifically within the Canadian market. Reporting to the Canada...

  • Sr. Manager, Marketing

    6 days ago

    Toronto, Canada Ferrara Full time

    Job Location: Toronto The role is based in Toronto and will require up to 25-30% travel.Want to make an impact?The Sr. Marketing Manager, Canada will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader, and specifically within the Canadian market.Reporting to the Canada Country Manager, and in close...

  • Digital Marketing Director

    4 weeks ago

    Toronto, Ontario, Canada Let's Get Moving Canada Full time

    Let's Get Moving Canada is seeking a highly skilled Digital Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth.About the RoleThe successful candidate will have a strong background in digital marketing, with a proven...

  • Digital Transformation Marketing Leader, KPMG Canada

    4 weeks ago

    Toronto, Ontario, Canada KPMG-Canada Full time

    About This RoleWe are seeking a highly experienced Digital Transformation Marketing Leader to join our team at KPMG in Canada. As a key member of our marketing team, you will be responsible for developing and executing global marketing plans for our technology and transformation business units.Key ResponsibilitiesMarketing Strategy Development: Assume...

  • Marketing Coordinator, Rbc Wealth Management Canada

    4 weeks ago

    Toronto, Canada Royal Bank of Canada Full time

    **Job Summary** **What is the opportunity?** As Marketing Coordinator with the RBC Wealth Management Canada marketing team, you’ll play an integral role in helping manage the output of our in-house creative studio. **What will you do?** As the first point of contact for our investment advisors and partners in the field, you’ll work closely with our...