Paid Social Specialist
2 weeks ago
Req Id: 416945
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we’re revolutionizing how Canadians communicate.
If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team.
**Summary**:
As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to execute paid Social campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Paid Social Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.
**Key Responsibilities**:
- Develop and shape campaign strategy to continuously improve account performance.
- Perform quality control on peer outputs including reports, post analyses, campaign setups and any other deliverables adhering to Bell’s standards and best practices.
- Monitor campaign budgets to make sure they are pacing properly and that all reporting, launch and deliverable deadlines are met.
- Ensure consistency of ad specs, campaign set-up and objectives.
- Ability to facilitate tagging and successfully manage performance campaigns.
- Communicate effectively with internal account teams (offline and online) in order to make sure we are running fully integrated marketing campaigns.
- Stay abreast of the latest trends in the Social Marketing industry in North America through constant research, article reading, webinars, and industry events.
**Critical Qualifications**:
- Bachelor’s Degree or equivalent experience in Marketing, Business Administration, Statistics, or related field.
- Minimum of 2 years of experience in paid Social marketing.
- Experience managing campaign set up and execution.
- Proven track record of success in managing, optimizing, and reporting on Facebook and Twitter campaigns.
- Knowledge on Facebook, LinkedIn and Twitter paid media opportunities.
- Ability to integrate paid Social campaigns into larger digital initiatives.
- Analytical skills with an innate ability to generate actionable insights from data interpretation.
- Working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
- English required: production documents in English.
**Preferred Qualifications**:
- Working knowledge of Google Analytics and Adobe Analytics platforms.
- Familiar with Pinterest, Snap, and TikTok and other ad offerings.
- Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
- Previous experience working within an advertising agency or with a media partner.
- Passion for data, emerging media and technology.
**Additional Requirements**:
EmployeeReferralProgram
Adequate knowledge of French is required for positions in Quebec.
**Additional Information**:
**Position Type**:Management
**Job Status**:Regular - Full Time
**Job Location**:Canada : Ontario : Toronto || Canada : Quebec : Montreal
**Work Arrangement**: Hybrid
**Application Deadline**:03/23/2024
Created: Canada, ON, Toronto
**Bell, one of **Canada's Top 100 Employers.
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