Pr Specialist, Canada, Expedia Group Brands

5 months ago

Toronto, Canada Expedia Group Full time

As PR Specialist for Canada, you will be responsible for talking with media every day to build positive relationships and drive locally relevant, high-quality outcomes for our brands. You will work closely with team members within the company, to shape the narrative in the market and to drive the three distinct Expedia Brands to new heights. You will act as an invaluable consultant for the wider team on key CA PR campaigns, areas of sensitivity and local cultural nuances.

You will possess a strong network of media contacts and a keen eye for developing stories and initiatives, which will gain the attention of both the media and the Canadian public. You are a proactive individual that will constantly be growing and building relationships with Canadian media through unique and engaging ways. Working alongside our external partner in Quebec, you'll collaborate and help provide direction on localized storytelling moments for the media within that province.

You’ll be based in Toronto, reporting to the PR Lead for Canada. You will collaborate with the wider global Brand PR, Americas Media Relations, and Social Media teams. You will have 3rd-party and/or business experience, as well as possessing a can-do attitude, be resolute, and able to learn quickly.

**What you’ll do (Responsibilities)**:
Media Relations/PR
- Regularly interact with media, including online, print, radio and television outlets, to help secure stand out coverage for the Expedia Brands in Canada
- Be responsible for responding to media requests in a timely manner and understanding when requests need to be escalated
- Help to offer media relations input to manager for the development of localized PR plans, and strategies
- Help to develop PR editorial/activity calendars for region / market / brand
- Assist manager in development of campaign and press materials (including but not limited to: localizing press materials, sourcing budget quotes and cost analysis, compiling survey results, trafficking images, editing text, etc.)
- Help to facilitate press trips, site visits and media events
- Help to define metrics and identify KPIs for media relations activity and PR campaigns

Data and reporting:

- Track all coverage and provide regular reports to manager / team as required
- Utilize tools to facilitate simple data pulls that inform avenues for outreach and service media inquiries

Admin/other:

- Facilitate contest fulfillment while working with customer service team: traffic waivers to legal, liaise with winner(s), and supply timely updates
- Compile travel information and make bookings for media when required
- Assist manager with tracking expenses; proactively provide receipts for all transactions and input expenses in an accurate and timely fashion
- Assist manager with submitting invoices
- Traffic customer service letters / issues with appropriate parties
- Other duties as assigned

**What we're looking for**:

- Minimum 1-2 years of experience working in public relations, communications or media relations
- A developing understanding of the Canadian media landscape across print, broadcast, and online outlets
- A go-getter: this role will require initiative and strong interpersonal skills to build relationships with journalists from the ground up, and the ability to adapt quickly to match the travel landscape
- A creative thinker and storyteller who understands how to find unique angles and make something newsworthy
- A strong multitasker with the ability to work with multiple information streams and critical pathways; this role touches all three brands in Canada with overlapping priorities
- A winning attitude with the flexibility to adapt and learn in a rapidly changing global market
- Familiarity with French considered an asset, but not required
- Familiarity with Cision or a similar platform considered an asset
- Knowledge of Canadian Press style formatting an asset
- Excellent written and communication skills

The total cash range for this position in Toronto is $64,000.00 to $89,500.00. Employees in this role have the potential to increase their pay up to $102,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.View our full list of benefits.

**About Expedia Group**

© 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Expedia is committed to creating an i

  • Associate Market Manager

    2 weeks ago

    Toronto, Canada Expedia Group Full time

    Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. **Why Join Us?** To shape the future of travel, people must come first. Guided...

  • Associate Market Manager

    5 months ago

    Toronto, Canada Expedia Partner Solutions Full time

    **Associate Market Manager (Toronto, ON)** The Associate Market Manager’s primary responsibility is to develop and maintain a high-quality portfolio of relevant, attractive, and competitive hotel and property products for Expedia Group’s fast-growing global traveler base. The Associate Market Manager works with lodging partners within their assigned...

  • Associate Market Manager

    5 months ago

    Toronto, Canada Expedia Partner Solutions Full time

    **Associate Market Manager (Toronto, ON)** The Associate Market Manager’s primary responsibility is to develop and maintain a high-quality portfolio of relevant, attractive, and competitive hotel and property products for Expedia Group’s fast-growing global traveler base. The Associate Market Manager works with lodging partners within their assigned...

  • Strategic Market Growth Leader

    2 weeks ago

    Toronto, Ontario, Canada Expedia Group Full time

    Company OverviewExpedia Group is a leading global travel technology company that empowers consumers and partners to realize their full potential in the travel industry.

  • Strategic Consumer PR Leader

    2 weeks ago

    Toronto, Ontario, Canada Zeno Group Full time

    Job Overview Zeno Group is seeking a highly skilled Senior Vice President, Consumer to lead our Consumer practice and drive PR strategies for top consumer brands. The ideal candidate will have a strong background in consumer PR, excellent leadership skills, and the ability to develop and execute effective PR campaigns.Responsibilities • Develop and execute...

  • Pr Intern

    6 months ago

    Toronto, Canada Rethink Canada Full time

    We are looking for a PR Intern to join a growing team supporting our roster of clients nationally. At Rethink, our promise to you is that you will do the best work of your career. We know that to do the best work, we have to create and promote an environment where people are happy, inspired, appreciated, and empowered. Our ability to back that promise is...

  • Pr Coordinator

    5 months ago

    Toronto, Canada Rethink Canada Full time

    **PR Coordinator** At Rethink our promise to you is that you will do the best work of your career. We know that to do the best work, we have to create and promote an environment where people are happy, inspired, appreciated, and empowered. Our ability to back that promise is rooted in our commitment to remain as a creative independent agency. So if you are...

  • Market Manager

    5 months ago

    Toronto, Canada Expedia Partner Solutions Full time

    **Market Manager (Toronto)** The Market Manager's primary responsibility in their assigned territory is to initiate, develop and maintain a high quality portfolio of hotel products (i.e. relevant, attractive and competitive) for Expedia's fast-growing global customer base. In doing so, Market Managers will also continuously work with their hotel partners...

  • Marketing Specialist

    2 months ago

    Toronto, Canada Pentland Brands Full time

    1 July 2024 **Job ID**: 1973 Fixed Term Contract - Full Time Sales Toronto, Ontario Canada Marketing Specialist - Fixed Term Contract Hire Hybrid in Downtown Toronto 18-month Assignment WE ARE SPEEDO The world's leading swimwear brand, Speedo is passionate about life in and around the water. The brand's heritage of innovation derives from its leadership in...

  • Senior Market Development Manager

    4 weeks ago

    Toronto, Ontario, Canada Expedia Group Full time

    Job SummaryAs a Senior Market Development Manager at Expedia Group, you will be responsible for managing and developing a segment of the portfolio to deepen customer relationships and grow accounts through strategic planning. You will act as a trusted advisor to accounts in the portfolio, taking ownership of customer problems and leading internal and...

  • Senior Consumer PR Strategist

    1 month ago

    Old Toronto, Ontario, Canada Zeno Group Full time

    About The Role:Zeno Group is seeking a seasoned PR professional to lead consumer brands in client service, new business, team development, and management. The ideal candidate will develop and drive PR strategies and programs in our Consumer practice, providing expert counsel to clients and building credibility with senior-level contacts.You'll be responsible...

  • Senior Consumer Brand Strategist

    4 weeks ago

    Toronto, Ontario, Canada Zeno Group Full time

    About the Role: Zeno Group is seeking a seasoned professional to lead consumer brands in client service, new business, team development, and management. The ideal candidate will develop and drive PR strategies and programs in our Consumer practice, providing expert counsel to clients on total account management, traditional and emerging PR strategies, media...

  • Coordinator, Consumer Pr

    5 months ago

    Toronto, Canada Canada Goose Inc. Full time

    **Company Description** Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to...

  • Public Relations Specialist

    3 months ago

    Toronto, Canada Randstad Canada Full time

    We are looking for a seasoned Public Relations Specialist with experience in the Canadian Home Improvement industry to join our client's team on a part-time, contract basis. This role requires a strategic communicator who can help shape our client's narrative, manage media relations, and execute effective PR campaigns to boost their presence in the...

  • Pr & Social Assistant

    6 months ago

    Toronto, Canada Roots Full time

    Roots is more than just an/the iconic Canadian retailer, we are a group of passionate employees who act with integrity, trust each other and do what is right. We work in a space where people can grow and develop, with a team of people who own results and are dedicated to seeing Roots win. We seek to build longstanding relationships with partners who share...

  • Strategic Consumer PR Leader

    6 days ago

    Toronto, Ontario, Canada Zeno Group Full time

    About Zeno GroupZeno Group is a global, integrated communications agency that unites the boldest and brightest talent to drive strategic communications. With a Fearless Pursuit of the Unexpected, we achieve real business value and societal impact for our clients.Job Summary:We are seeking an experienced Strategic Consumer PR Leader to join our team. As a key...

  • Senior Market Development Manager

    4 weeks ago

    Toronto, Ontario, Canada Expedia Group Full time

    Role SummaryAs a Senior Market Manager at Expedia Group, you will be responsible for managing and developing a segment of the portfolio to deepen customer relationships and grow accounts through strategic planning. You will act as a trusted advisor to accounts in your portfolio, taking ownership of customer problems and leading internal and external...

  • Communications Specialist

    5 months ago

    Toronto, Canada Mark Anthony Group Inc. - Canada Full time

    Mark Anthony Group is one of North America's most successful privately held alcohol beverage companies. We are a leading producer and distributor of fine wine, premium Ready to Drink (RTD) products, and spirits in the Global beverage alcohol industry. We are an innovative and ambitious organization with a successful track record of building successful and...

  • Brand Specialist

    2 weeks ago

    Toronto, Canada The Humberview Group Full time

    Volkswagen MidTown Toronto is looking for a** Brand Specialist** to join their team in Toronto. The **Brand Specialist (Sales Representative)** is responsible for selling and leasing new and pre-owned vehicles, while creating lasting relationships with customers. Our **Brand Specialists** walk customers through the sales process, including conducting test...

  • Director, Corporate Communications and Brand PR

    4 weeks ago

    Old Toronto, Canada TextNow Full time

    p>We believe communication belongs to everyone. We exist to democratize phone service. We're the largest provider of free phone service in the nation. p> Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere. TextNow is looking for an experienced public relations and communications leader to...