Social Media Marketing Specialist
3 weeks ago
Trebas Institute, established in 1979, is a private vocational school with campuses in Montreal and Toronto and offering a broad range of programs in audio, film and television, business and technology as well as music, event and entertainment management. Our mission is to provide high-quality and accessible education and support services to maximize our students’ success and learning experience. We strive to achieve this mission through a commitment to excellence, innovation, interdisciplinary collaboration, as well as inclusiveness and diversity. Trebas Institute is a member of the Global University Systems Canada network of higher education institutions
Fleming College, Toronto Programs is a public college-private partnership between Fleming College Canada (FCT) and (Trebas), with academic delivery and student support services managed by Trebas.
**Social Media Marketing Specialist**
Are you passionate about social media and content creation?
Our marketing team is expanding and looking for a Social Media Marketing Specialist to assist in the day-to-day management and coordination of the college’s social media accounts. He/She will help create and distribute content optimized for our social media platforms - with a focus on audience growth and post engagement.
The role will report to the Social Media Marketing Manager.
**Major Responsibilities**:
- Create and implement social media campaigns that are in line with the college’s brand standards and business goals including destination videos, Reels, IG Live, Facebook Live, TikTok, and others as relevant
- Manage social media accounts (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and others as required) including community management for the purpose of increasing post engagement and follower growth
- Write, edit, manage, and schedule social media related content
- Create visual assets (e.g. photography, video) for social media using Canva and other tools
- Attend key events/webinars (some events might happen on evenings or weekends as necessary) to generate social media content
- Conduct campus tours
- Keep current on issues, trends, technologies to implement new initiatives as appropriate
- Other projects/tasks as assigned
**Qualifications**:
- Bachelor’s degree in marketing, or equivalent combination; or education and experience
- 2+ years of experience in social media communications or marketing role
- You are a master at creating engaging social media content for diverse social media platforms
- You have a keen eye for design and are experienced with creative design software, simple video editing, photography, Canva, and digital content creation
- You are passionate about writing engaging copy
- You have strong organizational skills and are able to handle multiple tasks in a fast-paced environment and meet deadlines
- You are knowledgeable about the latest social media trends and best practices
- You can work both autonomously and as part of a team
- You are able to analyze social media performance reports to optimize the content and grow followers and engagement
- Familiar with Hootsuite, Canva and other design software
Fleming College Toronto is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disability Act (AODA). If you require accommodations for a disability during any stage of the recruitment process, please include this information in your cover letter. All information received in relation to accommodation will be kept confidential.
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