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Marketing Coordinator
3 weeks ago
**Responsibilities**:
- **Develop Marketing Strategies**: Collaborate with the marketing team to develop comprehensive marketing plans aligned with business objectives and target audience demographics.
- **Market Research**: Conduct market research and competitor analysis to identify industry trends, consumer preferences, and opportunities for growth.
- **Brand Management**: Maintain brand consistency across all marketing channels and ensure that messaging resonates with the target audience.
- **Analytics and Reporting**: Monitor campaign performance using analytics tools and generate reports to evaluate the effectiveness of marketing strategies. Use insights to optimize future campaigns and drive ROI.
- **Collaboration**: Work closely with internal teams, including sales, product development, and design, to align marketing efforts with overall business objectives.
- **Event Coordination**: Plan and coordinate promotional events, trade shows, and other marketing activities to increase brand visibility and generate leads.
- **Budget Management**: Manage marketing budgets effectively, ensuring that resources are allocated efficiently to maximize ROI.
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Proven experience in marketing, with a focus on campaign management, content creation, and digital marketing.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Proficiency in marketing tools and software, including Google Analytics, CRM systems, and social media management platforms.
- Creative thinker with the ability to generate innovative ideas and strategies.
- Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Experience in B2B or B2C marketing is a plus.
- Certifications in marketing-related fields (e.g., Google Ads, HubSpot) are desirable.
Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
**Job Types**: Full-time, Fixed term contract
**Salary**: From $18.00 per hour
Expected hours: 20 - 40 per week
**Benefits**:
- Casual dress
- On-site parking
- Store discount
Flexible Language Requirement:
- French not required
Schedule:
- Every Weekend
- Holidays
- Monday to Friday
- Weekends as needed
**Experience**:
- sales: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
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